Page 42 - July 2021

BRIDGE, Zurich,
Switzerland

the now. In the store customers will a curated selection of the most skincare and fragrance from a host of over 100 exciting brands – from
innovative products from start-ups, young and established brands. legacy names such as La Mer and Dior to pioneering, next generation
Guests will be able to discover the latest product innovations from newcomers. The enjoyment of H beauty doesn’t just stop at product
the fields of technology, fashion, fitness, mobility, beauty and many though – it’s the destination to see and be seen. Situated at both
more. The idea behind the store is that retailers pay The Latest to Lakeside and Milton Keynes, H Beauty includes interactive Playtables
house and sell their products, a new and innovative way for brands where people can experiment with make-up, skincare stations for
to sell and market their products, and a unique spin on the modern mini treatments plus Instagram-worthy Champagne bars at both of
retail store that has a hand-on, customer-centric approach. the brilliant destinations.
Across a total sales area of 2,000sq m and distributed on two Just last month Apple previewed and opened their newest retail
levels, Interstore | Schweitzer have developed BRIDGE for Migros, location at the historic Tower Theatre in downtown Los Angeles.
the number one retailer in Switzerland. This innovative new store One of Apple’s most significant restoration projects to date, Apple
concept mixes gastronomy and retail. It was conceived as a connector Tower Theatre aims to inspire even more creativity in the heart of
between a diverse fresh food market, creative local partner catering downtown. The site is Apple’s 26th location in greater Los Angeles
and store events. The innovation of this store doesn’t stop with the and anchors the corner of Eighth Street and Broadway. In the heart of
offering either. To support evolution & adaptability of the experience, the store is the Forum and signature video wall, which sits underneath
all furnishing elements are 100 per cent flexible and movable thanks to the fully restored arch and is surrounded the theatre’s original
Interstore | Schweitzer’s Flexstore™ solution offers the opportunity balconies. The expansive auditorium, surrounded by embellished
to adapt the store layout as required and to quickly change modules arched bays and restored bronze, displays all of customers’ favourite
in a cost-effective manner. products, including the all-new iMac, iPad Pro, and Apple TV 4K.
Launched by Harrods, H Beauty is upgrading the way people In the Netherlands, wellbeing company Rituals Cosmetics market
shop. In-store and online, customers can discover exciting make-up, their 20th anniversary with the launch of its first experiential concept

Dujiangyan Zhongshuge Bookstore, Chengdu, China