Page 45 - July 2021

In terms of upcoming developments, the focus is on both regional expansion and seamless retail. This expansion will see 20 new retail stores
accompanied by e-commerce shopping launch throughout Oman, Kuwait, Bahrain and Saudi Arabia. As for seamless retail, the idea behind this is
to offer customers the flexibility to shop Starlink products through the platform they feel most comfortable with as well as be able to click-and-
collect, see in-store availabilities and always be able to find the product they want.
“For example, if a guest went to a store and they had run out of devices in a particular section – we’ll be able to accommodate the customers
from wherever they are in the region with the device from any of our stores (digital or physical) anywhere in the region,” explains Al Dosari.
To maintain this position they have built in Qatar, Starlink are always looking for better and different ways to cater to customer needs and wants,
whether that is by implementing their trade-in services or by offering instalment programs, their slogan of “Your Link to Technology” means they
promise their customers to bridge the gap between current and newer models of devices, gaming machinery and smart homes.
“We focus on customer experiences by delivering the best quality and value offerings, coupled with our consistency of putting the customer
first and providing great sales and after sales services – this has provided trust to our customers that we value their tech needs,” says Al Dosari.
Social media is a platform the business uses frequently to reach out to their consumers with relevant content. They engage their followers with
a variety of content including photos, videos and reels to build brand awareness. Social media has become imperative to their digital strategy to
convey a sense of trustworthiness, knowledge and approachability.
Al Dosari feels exploration and discovery are at the heart of the company, whether it is using smart home technology or putting on a
virtual reality headset, Starlink helps people solve their tech problems and provide a safe environment for customers to learn about new
technology offerings.
When considering the key drivers behind the success of the company, Al Dosari takes a moment to mention the previous CEO Noor Al Sulaiti
and how it was her work in building a company and a team that has passion, experience and are able to innovate with the latest technology to
bring a new way of living to people’s doorsteps that has grown the company to where it is today and enjoyed the success that it has.
“Both myself and Al Sulaiti are motivated to always look for the better, the easier to simplify a seemingly chaotic lifestyle and we continue to look
forward to keeping up with new changes in the industry and informing our customers as we look to the future,” concludes Al Dosari.
*Global RLI Awards 2021 Finalist
www.starlink.qa
JULY 2021 RETAIL & LEISURE INTERNATIONAL 45