Page 49 - July 2021
P. 49

3 .  R L  I   M o  s t   I n n o v A t I v e   R e t A I L   &   e n t e R t A I n M e n t   P R o j e c t
            3. RLI Most InnovAtIve RetAIL & enteRtAInMent PRoject

                                                               gRAndscAPe, texAs, us
                                                               g  R A n d s c A P e ,   t e x A s ,   u s
                                                                  When fully built, Grandscape will boast three million square feet
                                                               of  retail,  entertainment,  dining,  residential,  office  and  attractions.
                                                               Construction  is underway  on  the 95-acre lifestyle centre portion
                                                               of the project. Phase 1, which opened in March 2020 includes such
                                                               attractions as Andretti Indoor Karting & Games, Galaxy Theatres and
                                                               the worlds largest all sports store, SCHEELS. In an effort to keep this
                                                               destination vibrant, modern and appealing, it features technology, a
                                                               carefully curated merchandising mix & warm and inviting architecture.










                                                              n noovvoottoowwnn,,  ZZhhuuhhAAII,,  cchhIInnAA
                                                                This project is an international retail, leisure & entertainment mixed-
                                                              use project comprising of diverse and complementary components
                                                              including  themed  retail,  hotel,  office, cultural  studies  and  cultural
                                                              pavilion.  The  theme  park  integrated  experiential  retail  includes
                                                              Lionsgate Entertainment World and NatGeo Ultimate Explorer in the
                                                              form of a mall in Phase 1 and Real Madrid World,
                                                                centre       and       in the form of
                                                              cultural pavilions in Phase 2.










                                                              PPAARRAAddRRooPP  vvR R  ccIIttyy  FFLLyyeeRR  AAtt  kkIInngg
                                                              PPoowweeRR,,  MMAAhhAAnnAAkkhhoonn,,  bbAAnnggkkookk,,

                                                              tthhAAIILLAAnndd
                                                                ParadropVR™ City Flyer is an innovative entertainment concept
                                                              developed  by  Frontgrid  Ltd.  The  immersive  attraction  helps
                                                              developers  grow  traffic  and  revenue  by  offering  a  fun  and
                                                              entertaining adventure unlike anything they have ever experienced.
                                                                With a small footprint, attractive total hourly ride capacity, modular
                                                              design and range of different unit sizes and configurations,
                                                                ParadropVR™ is suitable for a range of locations including shopping
                                                              malls, entertainment centres and destination visitor attractions.





                                                              ZZIIjjIInngg  PPAARRAAddIIssee  w wAALLkk,,  hhAAnnggZZhhoouu,,

                                                              cchhIInnAA
                                                                The overall concept captures the key essence from traditional
                                                              Hangzhou’s Hui-style architecture, embodying a sense of simplicity,
                                                              modesty  and  elegance.  The  innate  relationship  between  man  and
                                                              nature from Hui-style architecture was explored and fused into the
                                                              scheme. As a subtle association to the cultural heritage, the shaved
                                                              roofs of the building mimic the iconic Hui-style rooflines, making the
                                                              mall a local landmark reminiscent of Hangzhou’s traditional villages.




                                                                       JulY 2021 Retail & leisuRe inteRnational  49
   44   45   46   47   48   49   50   51   52   53   54