Page 44 - July 2021

RETAIL PROFILE - STARLINK

Unleash the

Potential

Founded in 2006, Starlink is a leading technology distributor and retailer focused
on achieving their goal of offering faster, easier and more fulfilled living. For this

interview RLI spoke with CEO Munera Al Dosari to learn more about this evolving
company and what plans they have in place for the future.

tarlink is part of the Ooredoo Group of companies established technology, and throughout the Covid-19 pandemic they endeavoured
back in 2006 and whist it began life as a retailer for mobiles to provide their customers who were locked down at home the same
and mobile accessories, it has grown in the last 15 years to service they would have found in their stores.
Sbecome not only the fastest growing retailer in Qatar, but one Starlink added many new services such as same-day delivery,
of the largest outsource-managed services provider in multiple fields doorstep repair centre, instalment programs which allowed customers
including IT, installations, maintenance and contact centres. to buy products now and pay for them later and a trade-in program
“The explosion of devices and data that has led to several focused on exchanging old phones for store credit to purchase new
technological advancements and the rise of the intelligence age will phones at a reduced cost.
shape our future,” explains Munera Al Dosari, CEO of Starlink. “We The company currently operates 20 stores throughout Qatar and
are in the midst of an exciting journey to go beyond retail to serve they are positioned in key locations such as The Pearl – Qatar and
the development of companies at the centre of our rapidly developing Doha Festival City (DFC) as well as well-known area like Aspire which
nation with Extra-low voltage (ELV), Information and Communication is home to Khalifa Stadium, one of the upcoming FIFA 2022 sites and Al
Technology (ICT) and HR Outsourcing (HRO) Solutions tailored to fit Nasser Street, which is the oldest street in Qatar.
their needs.” This month will see the launch of their second store at the Qatar
The key values behind the business have always been to encourage Rail, the first Metro Station in Qatar as well as a branch in Ezdan Mall –
and provide faster, easier and better living for their customers through Al Wakrah.

44 RETAIL & LEISURE INTERNATIONAL JULY 2021