Page 14 - Sep-Oct 2021

middle east

NIKE’S JORDAN HAS OPENED A BRAND NEW

STORE IN THE DUBAI MALL

Jordan Brand has opened a concept store in the
Dubai Mall. In NIKE Inc.’s vision for the connected
marketplace of the future, the sport-focused layout
and visceral experience of Dubai’s first physical store is
complemented by intuitive solutions of digital shopping
to create a refined, sensory space that connects fans of
the brand to artistic traditions within the region.
The 2,500sq ft Dubai store is inspired by Jordan doors
like Jumpman LA, Jordan 1 Hongxing in Chengdu and
Jordan 9 Guanghua in Beijing and will be stocked with
the latest Jordan Brand footwear and apparel styles. The
store includes digital features, such as in-store pickup,
and the space is curated with fine art from a variety
of artists including Jason Seife, a Syrian-American artist
who replicates the patterns of traditional Persian carpets
onto canvas.

ADRENARK ADVENTURE COMPLEX IS COMING TO AL QANA AND THE NEWLY ANNOUNCED LEISURE HUB AT THE WATERFRONT DESTINATION WILL FEATURE PARKOUR, DODGEBALL,
ZIPLINES AND MUCH MORE. WITH A GRAND OPENING DATE ANTICIPATED FOR THE END OF THE YEAR, MORE AND MORE DETAILS CONTINUE TO EMERGE ABOUT AL QANA, THE HIGHLY-
ANTICIPATED MEGA PROJECT COMING TO ABU DHABI. THE LATEST NEWS TO BE ANNOUNCED IS THE ADRENARK ADVENTURE COMPLEX IS SET TO OPEN, BOASTING A WIDE RANGE OF FUN
AND ENERGY-EXPANDING FACILITIES INCLUDING A LARGE INDOOR PARK. ANOTHER MAIN FAMILY ENTERTAINMENT ATTRACTION WILL BE THE 15-SCREEN CINEMACITY.

DC CITY IN MA’ALEH STREAMING MAJOR
ADUMIM, ISRAEL OPENS PLANS NEW VENUES

Kass Investment Froup has recently opened the brand new, 500,00sq Music streaming major Anghami is set to launch entertainment
ft DC City in Ma’aleh Adumin in Israel, outside Jerusalem. The venues in Dubai and Riyadh ahead of its listing on Nasdaq New
200-store mall is currently focused on home products, but will begin York. The music platform has announced the launch of Anghami
opening clothing stores in the coming weeks. Lab in the heart of Dubai to be followed by Riyadh and other
“In the centre of Israel, they have large malls where people can major cities.
come and enjoy themselves, but Jerusalem doesn’t have anything on Anghami has partnered with Addmind, which operates nine
that level. There are 1.5 million people living within a 35-minute drive, hospitality brands such as White, Iris, Clap across Dubai, Abu
but there isn’t a great mall here,” said DC City CEO Pnina Revach. Dhabi, Beirut, Qatar and London, to launch the new concept.
Revach expects to draw 20 million visitors a year to the property, Anghami Lab will be the first to combine both online and offline
which will run free buses to bring in customers from Jerusalem. worlds, bridging digital and traditional entertainment, a statement
Several restaurants and events are planned to keep the DC City said. It added that the venue will feature a lounge, stage and studio
bustling. More than 250 artists will entertain with art installations, where creators can experiment by co-creating music inspired by
juggling shows, music acts, and fashion shows. both Arabic and international cultures to be performed in the
“The entire area of Mishor Adumim will be transformed by the venue. The resulting music will be made available exclusively on
mall,” Revach said. “This is not just another mall. We have all the big Anghami.
names, including many international brands that don’t have a store The cuisine served at Anghami Lab will be a fusion of Arabic
front anywhere else in Israel.” and international recipes.
14 RETAIL & LEISURE INTERNATIONAL SEPTEMBER / OCTOBER 2021