Page 26 - Sep-Oct 2021
P. 26
Growth Across the
Globe
Hong Kong hospitality brand Dorsett Hospitality International
is one of Asia’s fastest-growing hotel groups and has a footprint
that spans the world. Here, RLI sits down with Winnie Chiu, JP,
President and Executive Director of the company to discuss their
international expansion plans and what is in the pipeline.
The Dorsett Hospitality International group was established in January 2007 and the company has grown in leaps and bounds ever since.
Their brands include Dorsett Hotels, d.Collection, Silka Hotels, Agora Hotels and Dao by Dorsett and in total the company now operates
64 properties in 30 cities worldwide.
“In the past ten years, the company has expanded rapidly from 18 hotels with 3,600 rooms in three geographies to 64 hotels with a total
of over 14,000 rooms across Hong Kong, Mainland China, Malaysia,
Singapore, Japan, Australia, UK and Continental Europe,” explains
Winnie Chiu, President and Executive Director.
In the coming months the business is very excited for their first hotel
in Australia, which is set to soft-open at the end of this year and it will
be called Dorsett Gold Coast.
Also set to launch towards the end of 2021 is their new aparthotel
concept Dao by Dorsett in West London next to their flagship UK
property, Dorsett Shepherds Bush. Dao West London will offer a
younger feel and more flexibility with comfortable studio rooms all
furnished with kitchenettes, shared co-living spaces and pop-ups with
local brands.
When discussing the future, Chiu explains that they have always
focused on opening in key getaway cities as these locations already
have the infrastructure in place to act as hubs for both leisure travellers
and business travellers.
“To target there travel segments, it is our strategy to be very city-
focused. We often open several properties in a city to tailor our
product and service offerings and capitalise on our insider knowledge
of the market.”
Dorsett Shepherds Bush,
London Dorsett Gold Coast, Australia
Retail & leisuRe inteRnational seP/oCt 2021

