Page 31 - Sep-Oct 2021

The venue will be a family-focused one during the
day, with live music and a high-end cocktail bar designed
to attract a younger crowd in the evening until closing
time. The aim of the site is to bring together children,
friends and work colleagues through interactive fun.
Jenkinson feels the business has emerged stronger
from the pandemic, during the crisis they opened two
new sites, increased employment and maintained the
backing for the newly opened Wandsworth location,
and they are well positioned to take advantage of the
changing high street.
“We have always been strategic about the locations
we choose, this is now even more key to our strategy
for the coming months. We are in talks with landlords
across the UK to find out what offering we could
provide to fill space that they are struggling to let with
many retailers closing and this represents an exciting
time for our business,” says Michael Harrison, CGO of
Gravity Active Entertainment.
The brand will continue to look for growth, they
are not a ‘one size fits all’ approach and so they like to
see what would work dependent on geography, local
population and local entertainment offerings.
While they are looking to expand even more on
a global scale, particularly in Europe and the Middle
East, Jenkinson feels they still have a lot to deliver in
the UK. He goes on to say that some of the products
Gravity are launching are the first of their kind, bringing
technology to a sector that has not really progressed in
the last decade and he feels this could put the country
on the map as one of the most innovative leisure places
in the world.
At the core of Gravity’s offering is good customer
service and a high quality experience. People who
visit one of the sites will get everything from friendly
employees to high quality products and access to a
range of food and drink.
“From the moment they enter they are looked after
and I feel this is how you create customer loyalty,”
Jenkinson highlights. “I also think that through our
innovation, and being at the forefront of changes in the
sector make us stand out for customers who want to
try something different,” says Jenkinson.
On the subject of social media, Harvey explains that
the community is at the heart of everything they do and
that the brand strongly believes that if the content they
produce does not resonate closely with their audience
then it is not worth producing at all.
“We are an energetic brand and we deliver that
through the social media channels, whilst influencers
play a key role in our product delivery Gravity Active
Entertainment itself is an influential piece of the retail
industry,” explains Harrison.
Experience, insight, a strategic approach and hard
work are the keys behind the success the company
has enjoyed to date, and Harvey feels that through the
combined efforts of himself, Harvey and Simon and the
separate strengths they each brought to the business at
the outset, they are now in a strong position to keep
themselves at the forefront of leisure trends.
“As we look to the future, we are aiming to achieve
continued growth, to establish the Gravity brand as
the go-to for active entertainment. We will look to
fundraise next year and we have recently appointed a
new Chair, Vanessa Hall, who will be integral in our
next stage as a business and we are delighted to have
her on board,” Jenkinson explains.
“We are really excited about where leisure is at the
moment, and see the UK as having a great opportunity
at the moment to lead the way in terms of leisure
offerings and we hope Gravity can be at the forefront
of this growth and development,” Harrison concludes.

All Images are of the Wandsworth Venue
SEPTEMBER / OCTOBER 2021