Page 28 - Sep-Oct 2021

COVER STORY - aRQui300
THE WORLD’S ONLY GLOBAL RETAIL AND LEISURE MAGAZINE

Making Virtual A Reality
www.rli.uk.com SEPTEMBER / OCTOBER 2021 ISSUE 166
GLOBAL FOCUS
Arqui300
Ar
qui300
tual A R
Vir
aking
M Making Virtual A Reality
eality
MAYA MAYA DORSETT HOSPITALITY INTERNATIONAL SØSTRENE GRENE 166
Past, Present and Growth Across The Delightfully
Future Globe Different
EXPANSION/FRANCHISING | GRAVITY | INDOCHINO | MERCER | MIPIM INSIGHT | THE LATEST

rom the beginning are in a position to advise the best way to achieve these, which for
the goal of example can even involve making suggestions on project scope that
FArqui300 has been the client may not even have thought possible, such as making a short
to close the gap between clip instead of a still rendering.
the virtual and the real world From here they then build the 3D model and share possible angles
of real estate visualisation for or camera paths, which is an important step in the process as it lays
marketing purposes. They believe down the story that will be told to the viewer. The next stage is
that making a future development that is still virtual – in the sense to make the model photorealistic and add additional elements; this
that it has not been built yet – real enough for people to be able to can either be completely defined by the client or incorporate design
experience the design, be inspired by it and can ultimately imagine from members of the Arqui300 team. Finally they add the real people,
themselves using is paramount. taken either from the extensive and proprietary library they have
“I feel this is what sets us apart, this ability to make people built over the years, or alternatively they shoot on purpose on a
believe that a virtual scope, a design, is really going to become real,” green screen room.
explains Nuno Mesquita, COO of Arqui300. “In the end it’s all about Whether it be portraying things like the Uber Elevate flying taxis on
believability, we target a full photorealistic experience and even use top of a Miami tower, or working on a Space X scope, the company
real people and actors in our productions, be it renderings, movies offer each and every client the very best technology available and no
or a mix of both – our Live!Renders are a quick way to bring live day at Arqui300 is the same as the last one.
movement to still renderings.” Mesquita explains that while it has been a difficult 18 months
When they begin new projects, the first thing Arqui300 do is work because of the global pandemic, they are glad to see that most of their
with the client to perfectly understand their needs and then they clients, namely those in retail, are returning to almost pre-pandemic
Aventura Mall, Florida, US Skyland, Istanbul, Turkey

24 Retail & leisuRe inteRnational JulY 2021