Page 10 - December 2021 / January 2022

americas news

PACSUN OPENS A GENDER-FREE STORE FOR
KIDS AT MALL OF AMERICA

PacSun (Pacific Sunwear of California) is expanding its retail
portfolio with a format devoted to kids. The teen apparel retailer
has opened PacSun Kids - a new PacSun brand - adjacent to its
location at Mall of America, Bloomington, Minnesota. The line,
introduced back in July, is designed entirely without gender and
features clothing in an age range from 4- to 14- years-old. Colourful
and high-energy, the 1,435sq ft store has no specific “girl or boy”
styles or fits.
“At PacSun, we want our consumers to be free to express
themselves and choose what they want to wear without
boundaries, which was the driving factor behind introducing our
PacSun Kids label, completely without gender,” said Brie Olson,
President, PacSun. “Expanding our offerings at the store level at
Mall of America, where we’ve offered our main collection for years,
was very important to us to continue empowering our youngest
consumers yet to pick what they want from a PacSun label and
store created just for them.”

OPENED LAST MONTH WAS CITY CLIMB AT THE EDGE AT HUDSON YEARS, THE ULTIMATE SKYSCRAPING ADVENTURE. IT IS THE HIGHEST EXTERNAL BUILDING CLIMB IN THE WORLD,
CITY CLIMB CHALLENGES CLIMBERS TO SCALE THE OUTSIDE OF A MORE THAN 1,200FT SUPERTALL BUILDING, THEN LEAN OUT FROM THE OUTDOOR PLATFORM AT THE TOP OF THE
SKYSCRAPER. AN AERIAL ADVENTURE EXPERIENCE LOCATED AT THE CROWN OF 30 HUDSON YARDS, THIS ATTRACTION OFFERS GUESTS UNPARALLELED VIEWS OF NEW YORK CITY, WHILE
TRAVERSING OPEN-EDGED PLATFORMS AND STAIRWAYS. THE EXPERIENCE CULMINATES WITH A CELEBRATORY MEDAL FOR INAUGURAL GUESTS AND A VICTORY LAP ON THE 100TH FLOOR.

DICK’S SPORTING GOODS STAPLES LAUNCHES TWO
EXPANDS NEW CONCEPTS NEW LOCATIONS

Dick’s Sporting Goods continues to roll out its new experiential and Staples is bringing its reimagined store format that spotlights
discount store formats. The nation’s largest sporting goods retailer coworking, podcasting and community event spaces to a new
opened its second Public Lands store on 5 November, in Columbus, location on each coast.
Ohio. The format, which is focused on outdoor activities and land The office supply giant is opening two Staples Connect locations,
conservation, made its debut in September, at Cranberry Square, in with one in downtown Los Angeles and the other in Auburn, Maine.
the Pittsburgh suburb of Cranberry Township. The stores are designed to offer interactive displays of tools for
The 60,000sq ft Public Lands will feature a 30ft rock wall, an remote work, and feature office set-ups for remote work tools
in-store gear repair and rental department and specialised shops and airplane seats to test products like laptop trays and travel
dedicated to various outdoor activities including biking, camping, luggage. The stores also focus on providing essential services for
fishing, paddling, climbing, running and hiking. It will carry outdoor small businesses, such as printing, shipping, and technology support.
and lifestyle apparel, footwear, and equipment brands, and support Both stores opened on 6 November and come after Staples
the local outdoor community through conservation and access and debuted the Staples Connect concept at six redesigned stores in
equity-based initiatives. One per cent of all Public Lands sales will go the Boston area (Boston, Cambridge, Needham, Brighton, Danvers
back into local and national conservation efforts. and Somerville) in February 2020. Among the offerings at these
The new location expands upon the company’s commitment stores are a 500sq ft community space where customers can
to golf, which includes 18 remodelled Golf Galaxy locations and connect and learn by hosting or attending events, such as speaker
increased technology offerings in all Golf Galaxy locations across sessions, workshops, seminars, meetings and more.

10 RETAIL & LEISURE INTERNATIONAL DECEMBER 2021 / JANUARY 2022