Page 15 - December 2021 / January 2022

news inbrief

BURBERRY LAUNCHES IMMERSIVE
POP-UP ON KOREA’S JEJU ISLAND ARKET ADDS ONLINE STORE
H&M owned Arket has launched an online
Burberry continues to pull out all the stops store in Korea as part of its Asia expansion
as it targets the Asian market and puts extra plans. The fashion retailer already operates two
support behind its outerwear offer and has stores in the country which opened in 2021.
unveiled an Imagined Landscape pop-up on The online shop will sell Arket’s full range of
Jeju Island, Korea. clothing for men, women and children, as well
The first “immersive brand experience” in as sportswear, yoga wear and travel wear.
Jeju is “connected to a series of inspirational
pop-ups across the globe showcasing our
latest outerwear silhouettes whilst blurring UNDER ARMOUR OPENS UNIT
the lines between nature and technology, Last month Under Armour opened its first
the indoors and outdoors, the real and the Brand House at Harbour City’s Ocean
imagined,” it said. Terminal in Hong Kong, with a floor area of
The pop-up comes in the form of a 1,485sq ft. Ther house brings a fully immersive
topographic mirrored sculpture that rises brand experience and features its advanced
from the landscape - an ephemeral brand performance driven innovations.
space, dreamlike and futuristic space that
is deeply connected with nature. Inside
the space, it is more of a traditional store, LI-NING UNVEILS LI-NING 1990
although the digital and physical collide. The Chinese sportswear brand Li-Ning
inaugurates Li-Ning 1990, the new high-end
$8BN PARAMOUNT THEME PARK line based on the brand’s heritage and Chinese
philosophical principles. The new collection
RESORT IS UNDER CONSTRUCTION combines traditional Chinese artistic and cultural
details with functionality and contemporary flair.
Chinese authorities have announced that transformation and upgrading of tourism
an $8bn Paramount-branded theme park industry”. Construction is expected to
resort is being constructed in southwestern take approximately 42 months, with a TIMEVALLÉE ADDS BOUTIQUE
Yunnan province’s capital city Kunming. The completion set for June 2024. The theme The multi-brand luxury watch boutique,
Paramount park will feature six branded park will feature six themed areas, including Timevallée, owned by Richemont, opened its
areas, including a Star Trek-themed zone a Star Trek area called ‘Final Frontier’. first boutique in Shenzhen, China at the One
called ‘Final Frontier’. The Adventure City and Wonderland Avenue Shenzhen mall. The 302sq m boutique
Variety reports that the Paramount zones will be home to thrill rides, including is the first Timevallée boutique in the Greater
theme park will cover 643 acres. The attractions inspired by Mission Impossible Bay Area and the 21st boutique worldwide.
mixed-use project will span a total of 1,899 and The Italian Job. Based on James Gurney’s
acres and will contain an arts complex. Dinotopia, the dinosaur area will also boast
The arts complex will include a branch of thrill rides. In addition, the Paramount park
China’s Central Academy of Fine Arts and will house a Peanuts-themed area with CHARLES & KEITH ADD STORE
a Southeast Asian Art Research Center, entertainment offerings. The theme park The footwear and fashion accessories brand
as well as eleven art museums and other will be the third largest in China, behind CHARLES & KEITH deepens its retail footprint
public facilities. Universal Beijing and Shanghai Disneyland. in Hong Kong, with the opening of a new store
According to the plan, the development Paramount Pictures is also creating the at Cityplaza, a shopping mall in Hong Kong.
will be a “first-class and internationally biggest theme park in Southeast Asia and it The 197sq m store is the first in the brand’s
renowned tourism and vacation will be located in the Jembrana regency of global network to reflect its 6th generation
destination” and a “model zone for the Bali and soft launch in 2025. store concept.

CARTIER UNVEILS
OCEANIA FLAGSHIP

French luxury maison, Cartier, has offered a sneak
peek of its new Oceania flagship store: which is
set to launch in Sydney’s bustling George Street
early next year.
The store will be opened on the ground floor
of Pavilion Building, which is owned and was
developed by Brookfield Properties and Oxford
Investa Property Partners (OIPP). The two-
storey Oceania flagship will feature a modern
architectural façade with custom-designed
curved sandstone and translucent exterior.
The new flagship will span 723sq m once it is
fully complete and opening.

DECEMBER 2021 / JANUARY 2022 RETAIL & LEISURE INTERNATIONAL 15