Page 16 - December 2021 / January 2022

implicity in D

esign,
S
Simplicity in Design,
Deira City Centre, Dubai, UAE
uality in S
Q
Quality in Substance
ubstance

Established forty years ago, Giordano is one of the most well

established apparel retailers in the Asia-Pacific region and its
commitment to superior service and outstanding quality has enabled
the company to grow multiple brands. Here, RLI sits down with Mark
Loynd, Executive Director and Head of Overseas Market Development to
discuss the brand values and its expansion plans.

The essence of Giordano is to provide relevant, essential and redistribution of resources, with added focus on our proprietary and
timeless fashion for all across its umbrella of brands, Giordano, third party e-commerce business, as well as our ongoing overseas
Giordano Ladies, Giordano Women, Giordano Junior, G-Motion, business development strategy in emerging markets,” explains
Beau Monde and BSX. The brand currently operates over 2,000 Mark Loynd, Executive Director and Head of Overseas Market
stores globally and their shops are predominantly situated in the Development for Giordano, based in Hong Kong. “In essence, we aim
Asia-Pacific region as well as the Middle East, along with shops in to reinforce our existing major markets in Greater China, the Middle
South Asia and Africa. East and Southeast Asia, while forging ahead with our online strategy
When discussing Covid-19, Loynd explains that they prepared very and expanding our footprint geographically into new markets.”
early on in anticipation of the challenges that the pandemic may bring Africa and Central Asia remain very exciting markets for Giordano
to the company, including changes to customer shopping behaviour after the recent opening of their seventh store in Mauritius in the
and possible disruption to supply chain and logistics networks. prime location of Plaisance Shopping Village, no mean feat when
“These strategies were designed to help navigate us through you consider they only celebrated the launch of the first store
the challenging situations Covid-19 presented. These included a there at the end of 2019 and most of the expansion took place

Giordano Flagship Store
Gangnam, Seoul, South Korea

RETAIL & LEISURE INTERNATIONAL DECEMBER 2021 / JANUARY 2022