Page 12 - December 2021 / January 2022

middle east

MONTBLANC OPENS NEW BOUTIQUE IN
MUSCAT AT THE MALL OF OMAN

The luxury goods brand is continuing to expand its
footprint across the GCC with its latest boutique
opening in the newly opened Mall of Oman, Muscat.
The boutique, which will be managed by Montblanc’s
longstanding partner Rivoli Group, offers a wide selection
of timepieces, writing instruments, leather goods,
accessories and eyewear, and Montblanc’s growing range
of technology devices.
The new boutique showcases the Maison’s Neo² retail
concept that has been designed by French designer
and interiors architect Noé Duchaufour-Lawrance,
and articulates the brand’s long-standing passion
for craftmanship.
The concept is currently being rolled out globally
and it presents a pure and uncluttered aesthetic,
mixing black and white with wood for a contemporary
retail environment.

WORLD-CLASS FOOD AND BEVERAGE OFFERING BUJAIRI TERRACE TO OPEN EARLY 2022 IN DIRIYAH, SAUDI ARABIA’S FOREMOST HISTORIC AND CULTURAL CITY. IN A LANDMARK STEP FOR
THE DEVELOPMENT, DIRIYAH GATE DEVELOPMENT AUTHORITY HAS ANNOUNCED THE 15,000SQ M UPSCALE DINING DESTINATION AS PART OF THE TRANSFORMATION OF THE HISTORIC
CITY OF DIRIYAH, LOCATED 15-MINUTES NORTH-WEST OF RIYADH CITY CENTRE. BUJAIRI TERRACE WILL BE COMPRISED OFFOUR MICHELIN-STARRED RESTAURANTS - BRUNO, TATEL,
HAKKASAN AND LONG CHIM - ALONGSIDE A METICULOUSLY CURATED SET OF PREMIUM CUISINES AND BEVERAGE BRANDS, ENCOMPASSING EVERY DINING NEED.

ARM HOLDING TO LAUNCH NEOM BREAKS GROUND
MIXED-USE PROJECT ON ‘THE LINE’

The UAE-based private investment company has announced the Construction has begun on a huge car-free city called THE LINE,
launch of its mixed-use luxury development, called H Residence, within one of Saudi Arabia’s key giga-projects, NEOM. The NEOM
and to be located on Al Wasl Road, Dubai. The project will include a development overlooks the Red Sea and the Gulf of Aqaba,
variety of retail units alongside two arched wings of 37 duplexes and covering an area 33 times the size of New York City, and THE
apartments, connected by a sky bridge and boasting an infinity pool LINE will be a flagship part of the project. The 170-kilometre long
that overlooks a stylish plaza and Dubai’s stunning skyline. city could be open to both residents and tourists by the start of
The sky bridge will span 30 metres and will host the building’s 2024 says NEOM CEO Nadhmi Al-Nasr.
major recreation area, available exclusively for residents. Beneath the NEOM itself was announced by Crown Prince Mohammed bin
sky bridge will be a lush garden area whilst the central plaza, which Salman in 2017 as part of Vision 2030. THE LINE will feature a
will be the heart of the project, is gently sloped with tall trees and belt of hyper-connected communities, without cars or streets,
elegantly shaped hedges. Located in the heart of Jumeirah, the two- in what the Crown Prince describes as “carbon-positive urban
storey development will effortlessly blends the surrounding low-rise developments powered by 100 per cent clean energy”. The car-
community of Al Wasl whilst also transcending Dubai’s mixed-use free development aims to preserve 95 per cent of the nature
offerings thanks to its unique urban aesthetic. within its boundaries and will ensure that residents will be able
CEO Mohammad Saeed Al Shehhi said: As an enterprise focused to access services such as schools, clinics, leisure facilities via a
on enabling prosperity, ARM Holding is vested in purposeful five-minute walk, with longer journeys taking place via ultra-high-
developments that invigorate the city while fostering community ties. speed transit and autonomous vehicles.

12 RETAIL & LEISURE INTERNATIONAL DECEMBER 2021 / JANUARY 2022