Page 24 - June #173

COVER STORY - DAMAC PROPERTIES

Ventura Mall, DAMAC Hills
Dubai, UAE

Shaping the horizon. We are rapidly growing, not only in our real estate endeavours to-use payment methods for their bills and rent ensure hassle-free living.
“We are in an exciting time at the moment and we have a lot on the
Their team is constantly improving together, while ensuring they meet
Future but in various sectors such as fashion, hospitality and even emerging with them every quarter.
industries such as the Metaverse, NFTs and data centres, enabling us to
Over the past two decades DAMAC Properties has enjoyed some
stay ahead of the curve,” explains Sajwani.
fantastic success, and Sajwani feels the key drivers behind this is having
As a leading developer, DAMAC Properties builds communities a people-oriented business model and being agile to changing market
DAMAC Properties have been moulding the Middle East’s and provides bespoke experiences based on the tenant mix and circumstances. Through their brand associations with companies such
luxury real estate market for the past 20 years, delivering the requirements of the community. They believe connectivity and as Paramount Hotels & Resorts, Cavalli, Versace and Fendi, they will
continue to meet market demands for familiar touchpoints whilst at the
accessibility are the most important factors in building communities
iconic residential, commercial and leisure properties because these malls are all about convenience and DAMAC builds its same time offering guests distinctive experiences.
across Dubai, the wider region and beyond. Here, RLI communities ensuring that they are well-connected and accessible. “The real estate market in Dubai is currently witnessing aggressive
speaks with Ali Sajwani, General Manager of the company Sajwani feels that social media platforms shape the business strategies of growth. With this, there may occur challenges such as an imbalance
to discuss its recent development and future plans. some of the world’s biggest businesses, and they have dedicated teams that between supply and demand. At DAMAC, we believe in being
prudent and taking informed and proactive measures such as limiting
work hard to best leverage these tools, engage with new customers from all
ositioned at the forefront of the sector since 2002, DAMAC Away from this project, DAMAC has brought new and exciting living parts of the world and turn digital footfall and ‘mentions’ into sales figures. new launches and focusing on delivering existing projects. We remain
Properties has projects across the UAE, Saudi Arabia, Qatar, concepts to the market through collaborations that include a golf course “Needless to say, we are no exception to this. We are present across committed to addressing the needs of a vibrant and ever-evolving market
PJordan, Lebanon, Oman, UK, Canada and USA. Making their by The Trump Organisation, and luxury homes in association with all leading social media channels with around one million followers on with substantial products suiting our customer needs and desires, and will
mark at the highest end of stylish living, the business has cemented its Versace, Cavalli, Just Cavalli, de GRISOGONO, Paramount Hotels & Facebook. We use an omni-channel approach to create and raise brand continue to do so,” Mr. Sajwani concludes.
position as the leading opulent developer in the region. Having delivered Resorts, Rotana and Radisson Hotel Group. With a consistent vision and awareness, generate enquires, increase revenue and strengthen the ROI.” www.damacproperties.com
over 39,400 units, DAMAC has a development portfolio of 28,000 units strong momentum, DAMAC Properties is building the next generation of DAMAC Properties has always been at the forefront of technical
at various stages of development. Middle Eastern luxury living. innovation, and this has continued with their recent launch into the DAMAC Tower Nine Elms
London, UK
Last year was a very successful one for the company as they launched Over the past six months, the company has launched DAMAC Metaverse. This move into cryptocurrencies and virtual worlds is one of
their latest new community retail venture, the Ventura Mall in DAMAC Hills. Lagoons, which will feature elegant villas and townhouses that will be DAMAC’s high-priority initiatives to allow them to accelerate into this new
The mall features 36 retail stores, eight food & beverage outlets, a 28,600sq surrounded by azure blue lagoons as well as Cavalli Tower and Safa economic platform for newer generations and the future of the industry.
ft supermarket, 19,813sq ft gym, and a 10,008sq ft medical centre. One de GRISOGONO in Dubai. In addition, DAMAC Tower Nine “Global businesses like ours must stay at the top of evolving trends
“The inspiration for this project came from its near-perfect location and Elms London is set to be delivered with an exclusive partnership and offering yet another transactional mode is exciting and we are glad to
its ability to fulfil the existing needs of DAMAC residents in the immediate with Versace Home, bringing visitors the ultimate in branded recognise the value this technology brings to our customers,” Sajwani adds.
catchment,” explains Ali Sajwani, General Manager of DAMAC Properties. living experiences. Partnerships and relationships are of paramount importance to
“We have grown to become the strongest retail player in the community Outside of the Middle East, their expansion into the US marks a major DAMAC, and to ensure these important collaborations remain on track,
mall space and we will be launching more projects in the community mall milestone, demonstrating that the business is a force to be reckoned with the company has a team of people who are regularly interacting with
and retail sector.” on a global scale. tenants to understand if they need any help or support, while their easy-

DAMAC Hills 2 Safa One de GRISOGONO
Dubai, UAE Dubai, UAE