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“We are in an exciting time at the moment and we have a lot on the to-use payment methods for their bills and rent ensure hassle-free living.
horizon. We are rapidly growing, not only in our real estate endeavours Their team is constantly improving together, while ensuring they meet
but in various sectors such as fashion, hospitality and even emerging with them every quarter.
industries such as the Metaverse, NFTs and data centres, enabling us to Over the past two decades DAMAC Properties has enjoyed some
stay ahead of the curve,” explains Sajwani. fantastic success, and Sajwani feels the key drivers behind this is having
As a leading developer, DAMAC Properties builds communities a people-oriented business model and being agile to changing market
and provides bespoke experiences based on the tenant mix and circumstances. Through their brand associations with companies such
the requirements of the community. They believe connectivity and as Paramount Hotels & Resorts, Cavalli, Versace and Fendi, they will
accessibility are the most important factors in building communities continue to meet market demands for familiar touchpoints whilst at the
because these malls are all about convenience and DAMAC builds its same time offering guests distinctive experiences.
communities ensuring that they are well-connected and accessible. “The real estate market in Dubai is currently witnessing aggressive
Sajwani feels that social media platforms shape the business strategies of growth. With this, there may occur challenges such as an imbalance
some of the world’s biggest businesses, and they have dedicated teams that between supply and demand. At DAMAC, we believe in being
work hard to best leverage these tools, engage with new customers from all prudent and taking informed and proactive measures such as limiting
parts of the world and turn digital footfall and ‘mentions’ into sales figures. new launches and focusing on delivering existing projects. We remain
“Needless to say, we are no exception to this. We are present across committed to addressing the needs of a vibrant and ever-evolving market
all leading social media channels with around one million followers on with substantial products suiting our customer needs and desires, and will
Facebook. We use an omni-channel approach to create and raise brand continue to do so,” Mr. Sajwani concludes.
awareness, generate enquires, increase revenue and strengthen the ROI.” www.damacproperties.com
DAMAC Properties has always been at the forefront of technical
innovation, and this has continued with their recent launch into the DAMAC Tower Nine Elms
London, UK
Metaverse. This move into cryptocurrencies and virtual worlds is one of
DAMAC’s high-priority initiatives to allow them to accelerate into this new
economic platform for newer generations and the future of the industry.
“Global businesses like ours must stay at the top of evolving trends
and offering yet another transactional mode is exciting and we are glad to
recognise the value this technology brings to our customers,” Sajwani adds.
Partnerships and relationships are of paramount importance to
DAMAC, and to ensure these important collaborations remain on track,
the company has a team of people who are regularly interacting with
tenants to understand if they need any help or support, while their easy-

Safa One de GRISOGONO
Dubai, UAE