Page 22 - February #178

LUX* Le Morne
Le Morne, Mauritius

Making Every Moment Matter

The global luxury hotel operator The Lux Collective (“TLC”) is headquartered in
Singapore and manages the four hotel brands LUX*, SALT, TAMASSA and SOCIO
along with Café LUX and other properties including Hotel Le Recif, Reunion
Island and Ile des Deux Cocos, Mauritius, a private paradise island. Here RLI
speaks with Paul Jones, CEO of The Lux Collective as we discover more about this
innovative company and what it offers its patrons.

ver since its inception, TLC has been disrupting the southern France will offer guests a beachfront vineyard getaway with
expectations of the resort experience and they have built a panoramic views of the Mediterranean. Travellers looking to indulge
Eglobal reputation by innovating, thinking outside of the box in a luxury urban resort oasis coupled with the beauty of art, LUX*
and consistently delivering a world-class service. Guangzhou will feature the essence of nature-inspired travel to enrich
Today the brand can boast a global presence with its 16 operating the body, mind and soul, while exuding charming historic heritage.”
resorts and hotels across Mauritius, the Maldives, China and Ile de la Away from these confirmed sites, TLC is looking at additional
Reunion with a further 11 sites in the development pipeline across locations in Southeast Asia and East & Southern Africa. When scouting
Europe, Asia and the Middle East. new properties, key factors for the team are the location, the sense
“Currently we are focusing on the signing and business of place, the potential for sustainable development and growth of the
development of our flagship luxury brand LUX* for the Group’s destinations and the business partners they will work with because
strategic expansion,” explains Paul Jones, CEO of The Lux Collective. as a purpose-led global hospitality group, they are passionate about
“With our award-winning resorts, LUX* is designed on the promise working with like-minded partners who share and believe in the
of a different kind of luxury, one that helps our guests celebrate life Group’s vision.
throughout their stay. We re-define the modern style of luxury and With innovation deeply rooted in its DNA, this innate sense of
are excited to expand our global footprint into new awe-inspiring heritage is entwined into its destination resorts, operations and service
destinations set in secluded nature.” excellence. Whether it is contemporary, top-of-the-range F&B culinary
Recent key openings for the company are the newest LUX* Tea journeys, destination dining, wellbeing and fitness offering or signature
Horse Road China site which launched in Shangri-La within the Extraordinary Experiences, the company is always curating and raising
province of Yunnan back in September. It is positioned just a 10-minute the bar with its service offering.
drive from Shangri-La Airport, a 20-minute drive to Kadam Songtsam Another key cog in the TLC machine is its focus on sustainability,
Monastery and Shikha Snow Mountain and a 30-minute drive from which has become so incredibly important in the industry and to
the nature and biodiversity of Napa Sea Wetland Nature Reserve and consumers in recent years. This area is of utmost importance to
Pudacuo National Park. the continuing development of the business as they care about the
Meanwhile, December of 2021 saw the unveiling of the LUX* Grand environment and create a harmonious ecosystem and a purposeful
Baie in Mauritius which offers a spectacular setting with the promise of experience for their guests and team members alike.
a modern take on luxury paired with extraordinary experiences. From “Our Tread Lightly groupwide programme is implemented to
the moment they decided to build LUX* Grand Baie, they set their achieve its sustainable goals for the greater good and offset carbon
positioning and standards as high as the finest luxury resort in Mauritius. footprint at all its hotels worldwide. With the new normalcy post-
Looking to 2023 and beyond, Jones explains that TLC has five Covid, our Group has recognised that it is imperative that sustainability
innovative projects in the works for their luxury flagship brand LUX*. and wellbeing must go hand-in-hand,” Jones highlights.
“Travellers seeking rich cultural heritage and scenic settings can With its award-winning resorts, the company is redefining the
explore the desert of Sharjah with a duo of openings, LUX* Al Jabal modern style of luxury and is excited to expand their global footprint
and LUX* Al Bridi. Those seeking a new-kind of island life can uncover into new awe-inspiring destinations that are set in secluded nature. Be
the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam while, it in Mauritius, the Maldives, China or wherever, focusing on innovation
for those looking to learn about the art de vivre, LUX* Marseillan in and service is absolutely pivotal to the ethos of TLC.

22 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2023