Page 26 - February #178
P. 26

Fulfilling Every Customer’s Wish



















































              Karaca Store
              Galata, Istanbul
                                            The Karaca story began 50 years ago when the Turkish brand started life as
                                            a small family business and it has been synonymous with excellent quality,
                                            innovative products and fair prices ever since. In this interview, RLI speaks
                                            with Fatih Karaca, CEO of Karaca to discuss the company’s expansion, its
                                            family of brands and its long-awaited launch into the UK.

                                                   ack in 1973, Hüseyin Karaca launched a   “From the very start, we have always been committed
                                                   small workshop in Süleymaniye called   to adding value and the joy of sharing to people’s homes
                                             BKaraca Züccaciye, which began life   and family life,” explains Fatih Karaca, CEO of Karaca.
                                            employing 30 people who created patterned   “Our story has spread from one family to many and with
                                            glassware. The business quickly grew to   it our family has grown and multiplied.”
                                            incorporate the sales of porcelain and by the 90s   Today the Karaca name encompasses 11 brands,
                                            they had established a large customer portfolio   Karaca, Karaca Home, Emsan, Jumbo, Cook Plus,
                                            through the distribution of small household   Kaşmir Halı, Homend, Nautica  Home, Weimar
                                            electrical appliances. As the stature of the company   Porzelland, Pera Bulvarı and Cooklife. Its own
                                            continued to increase, they began producing steel   brand Karaca brings together a staggering 28,000
                                            cookware sets under their own brand of Karaca in   products across 140 categories ranging from
                                            1999 and they have never looked back.  dinnerware to small home appliances.


















                                              Karaca, New Islington Square
                                              London, UK
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