Page 8 - February #178

INTERNATIONAL

ECE FURTHER DEVELOPS G3 SHOPPING RESORT
GERASDORF NEAR VIENNA WITH NEW EXPERIENCE

ECE is further developing the G3 Shopping Resort
Gerasdorf near Vienna and is expanding the offer and
tenant mix of the centre with its more than 130 stores
with new retail, product testing and experience areas.
The aim is to create a unique sports and outdoor focus
– on a 5,000sq m indoor sports retail area and a 3,000sq
m outdoor sports area – as an additional attraction for
the centre.
Construction work on the project will start in early
February, with completion and opening scheduled for
June this year. The ECE Progressive Income Growth
Fund as owner is investing around 12 million euros in the
further development of the centre. ECE Marketplaces,
which also operates and leases the centre, is responsible
for the planning and implementation.
The new outdoor attractions include a pump track for
bikes, skates, boards and scooters.

FOR THE CASH & CARRY SELGROS BRAUNSCHWEIG STORE, THE DESIGN & SHOPFITTING COMPANY SCHWEITZER AND ITS SISTER COMPANY INTERSTORE DEVELOPED AND
IMPLEMENTED A STORE CONCEPT THAT FOCUSED ON THE REDESIGN OF EXISTING BASIC ELEMENTS. FOR EXAMPLE, THE EXISTING HIGH SHELVES WERE REUSED IN THE
SPIRIT OF SUSTAINABILITY. THE DESIGN LINE AND GRAPHIC LANGUAGE, WHICH ARE USED THROUGHOUT THE ENTIRE STORE, WERE NEWLY DESIGNED AND ADAPTED. THE
STORE LAYOUT WAS CHANGED, THE SALES AREA WAS REDUCED BY A PART OF THE NON-FOOD ASSORTMENT TO 6,000SQ M. THIS WAS DONE WITH THE AIM OF INCREASING THE
COMMISSION AREA, ONE OF THE CORE BUSINESSES OF A CASH & CARRY. AT THE SAME TIME, THE BEVERAGE MARKET WAS INTEGRATED INTO THE AREA.
CASETIFY OPENS CBD STORE, NEXT-GENERATION STORE
MARKING SYDNEY DEBUT UNVEILED BY COLES

Hong Kong-based tech accessory brand Casetify has opened its first Coles has opened its new-look, next-generation Southland store,
Sydney store, a flagship in the city’s CBD. Casetify Studio, located at which boasts a range of high-tech and environmental features
Sydney Arcade alongside Pitt Street Mall, sells a range of customisable designed to make food shopping more convenient.
phone cases, AirPod cases, phone straps, water bottles, laptop sleeves As part of Coles’ commitment to sustainability, consumers in
and lifestyle accessories. Southland will be able to bring their own containers to scoop
Casetify Founder and CEO, Wes Ng, said that as part of the next and weigh at the deli, frozen fruit, fruit and veg bar and pet
stage of the retailer’s global expansion, opening offline retail stores in treat bar.
Australia is a key strategic focus. Michael Hariz, Mirvac’s Director of While focusing on sustainability, Coles Southland also
Partnerships & Commercialisation, described Casetify’s store in the emphasises technology, such as fruit and vegetable scales adopting
prime location as “a must-stop shopping destination” for locals and artificial intelligence, hybrid checkouts and a click & collect
tourists alike. service with a one-hour turnaround time. The store includes
Besides selling items, Casetify has a Re/Casetify program in-store, digital ticketing throughout the fresh produce and grocery aisles
which aims to reduce plastic waste from old phone cases. Customers to help shoppers find the products they want.
are encouraged to bring their used phone and AirPod cases of any Coles Southland, in collaboration with food rescue organisation
brand into the store to receive a 15 per cent credit towards their SecondBite, will give all unsold, edible food to Australians in need.
next purchase. To date, the brand says it has diverted 28,000kg of Customers can also donate items purchased at Southland at a
cases from landfills. special SecondBite collecting station placed at the store’s front.

08 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2023