Page 56 - #181 May 2023

RLI Most InnovatIve

RetaIL & touRIsM DestInatIon

aMeRIcan DReaM, new JeRsey, us

Originally conceived as Meadowlands Xanadu by the Mills
Corporation who purchased the land in 1994, American Dream has
a storied history with a triumphant outcome. In 2012, the Triple Five
Group purchased the abandoned property and the metamorphosis
began. Over the years, a series of trials and tribulations impacted
the project launch ranging from funding challenges to consecutive
pandemic closures which resulted in limited retail and food &
beverage openings. The project was obliged to open in subsequent
phases with all assets becoming fully operational by mid-September
2021. American Dream is the world’s first project to combine as
varied a mix of shopping, entertainment and attractions under one
roof with 45 per cent of the GLA dedicated to retail and 55 per cent
to leisure.

BRewDog wateRLoo, LonDon, uK

BrewDog Waterloo is a multi-concept craft beer venue with
everything a customer would need to enjoy their visit no matter
the time of day. They have created an extended version of their
popular BrewDog menu including burgers & pizzas as well as Oak
fired chicken – the top-selling dish from DogTap Ellon which was
previously exclusive to that site. The London commuter can enjoy the
onsite Grind café, private meeting rooms and co-working zones with
zoom pods and desks which flip into ping-pong tables in the evening,
all conveniently located in one of London’s busiest transport hubs,
a minute from the Southbank. They created the cocktail hideaway
in collaboration with The Cocktail Guy, Rich Woods, in order to
provide an elevated drinks experience comprising of seasonal menu
of reimagined classic cocktails.

cocoMeLon PLayDate
RIyaDh, sauDI aRaBIa
Cocomelon is a kids and family-oriented YouTube channel specialized in
music and nursery rhymes content helping preschoolers learn prosocial
life lessons. It is a place where imagination comes to life! The future of
Imagination is here and it is powered by the world’s coolest & most
iconic kids brand, Cocomelon. The on-site offerings allow for guests to
develop an educational-friendly environment where kids can enhance
their learning and imagination abilities. The environment develops a
creative mindset where kids can experience some real-life complications
along with gamification and education and it offers parents the ability to
leave their kids in safe hands no matter how young they are. Buckle up,
prepare your imagination and let your creativity run wild as the journey
is about to start...

MonoPoLy LIfesIzeD
RIyaDh, sauDI aRaBIa
Monopoly Lifesized, is an interactive and immersive, 80-minute,
physical version of the world’s favourite board game. Challenging for
all ages; families, friends and children will love racing around life-sized
Monopoly boards, with real-life representations of the tokens from
the legendary board game acting as the players’ guides. Monopoly
Lifesized is a permanent attraction located at the BLVRD World,
Riyadh and with many other locations to follow. Footfall and revenue
have exceeded the forecasted figures since the attraction has been
sold out most of the days it has been operational since its opening last
November 2022. Monopoly Lifesized Riyadh is the first-of-its-kind in
the MENA region and the second Monopoly Lifesized FEC after the
opening of one in London.

56 RETAIL & LEISURE INTERNATIONAL MAY 2023