Page 59 - #181 May 2023

RLI InteRIoR exceLLence

BReItLIng, Jeddah, SaudI aRaBIa By
StoRe MakeRS MIddLe eaSt
An exclusive industrial building in a dynamic city of the mid-twentieth
century serves as the setting for the new store presentation by Breitling.
It is a tribute to time, on which the reputation of the brand with its
exclusive watches and measuring instruments rests. Among the highlights
of the boutique are the props used, such as airplane propellers, a bicycle
and a surfboard, which have been slickly integrated into the store design
to create a link to land, water and air - Breitling is at home everywhere.
The uncompromising branding of the store concept traces the charm
of the exclusive watchmaker’s art. The Store Makers were asked to
execute and refurbish Breitling’s new ‘urban loft’ design concept. The
redesigned boutique not only maintains Breitling’s heritage but also adds
an upbeat, cool and informal vibe within a contemporary design palate.

LuxottIca By hMy gRoup

EssilorLuxottica is a 21.5Bn € revenue French/Italian vertically
integrated multinational corporation, founded on 2018 from the
merger of the Italian Luxottica with the French Essilor. The group
designs, produces and markets ophthalmic lenses, optical equipment,
prescription glasses, frames and sunglasses. The company has a portfolio
of proprietary and licensed brands including Ray-Ban, Oakley, Michael
Kors, Varilux, Crizal, Transitions and LensCrafters. The company
dominates the global eyewear market as the largest single player in
that market. The challenge of this project was to scale the initial high-
end concept design (using high level materials and customised finishes)
to a format replicable on a large rollout. Being LensCrafters the largest
EssilorLuxottica retail brand in North America, the attention to details
and the expectation on the development was constantly monitored by
the customer top managers.

Moet & chandon BaR, London
By uMdaSch StoRe MakeRS
Champagne maker Moët & Chandon opened its first permanent space
in Europe within the Harrods beauty halls in London on 7 July 2022.
Manufactured and installed by umdasch The Store Makers to a design
by architectural studio Sybarite, the Moët & Chandon Champagne Bar
at Harrods is a contemporary take on the heritage of the Maison.
The 34-seat bar itself is the welcoming centrepiece, a curved shape
echoing the contours of the land where the champagne emanates:
Epernay; the terroir and the clay are embodied in the base and the bar
top in different forms. It is manufactured in glass fibre with a textured
application, a brushed brass bullnose curving around the whole bar
completed by a chalk-like texture beneath the glass. The bar includes a
fully fitted kitchen for the preparation of food and drink.

pRInteMpS, doha, QataR
By hMy gRoup
Qatar is now home to the prestigious Parisian department store
Printemps, launching for the first time outside of France in a strategic
location: Doha Oasis. Printemps Doha is the luxury fashion, beauty
and lifestyle department store in Qatar, housing all the most iconic
maisons under one roof, including among others Louis Vuitton, Dior,
Valentino, Gucci, Dolce & Gabbana, Bottega Veneta, Balenciaga and
Balmain. The department store also features the biggest beauty &
wellness area in Qatar with 2,000sq m and 137 brands, ranging from
the most illustrious names in the industry to the latest sustainable and
vegan brands and all-time consumer favorites. HMY was commissioned
to translate to reality the concept inside the iconic building created by
the award-wining Yabu & Pushelberg studio.

MAY 2023 RETAIL & LEISURE INTERNATIONAL 59