Page 60 - #181 May 2023

RLI InnovatIon In PRINT CMYK.pdf 1 28.04.2023 16:48:32
We set phygital
technoLogy awaRd

costaneRa centeR

A new digital art experience will amaze visitors of Costanera Center,
located in Santiago (Chile) and owned by Cencosud. A digital wall, in motion
with a total height of 19m, 45 million pixels of image quality and
professional sound, projects incredible images that completely change
the experience of visiting the shopping centre that Trison Necsum has
digitalised. One of the main attractions of the mall are the WOW 3D
contents, which will not go unnoticed and will viralise Costanera Center
across social networks. Impressive digital art content, highlighting the
digital architecture and a sophisticated fountain shocks those present
with its three-dimensional architecture. One of the funniest and most
creative moments is starred by an amazing Goddess Justice, in which this
imposing digital sculpture comes to life to surprise and interact with the
visitors of the centre.

FRameLess - London

43 masterpieces, four unique galleries, Framess is a place where
visitors can surround themselves with colour. ‘Beyond Reality’ is a
spectacular cinematic sensory feast that sees the experience literally
pushed Beyond Reality, as the gallery name suggests.’ The Colour in
Motion’ gallery has uniquely composed music and audio design which
enables the visitor to be fully surrounded by the art as well as hearing
conversation suggested by the original artworks with musical sounds C
that are cohesive with the visuals. ‘The World Around Us’ gallery M
uses six sided 3D spherical projection, fully surrounding the visitor
in some of the world’s most recognisable masterpieces. Meanwhile, Y
the ‘Art of Abstraction’ gallery invites the visitor to wind through
a maze of colour, shape and form to discover abstract art in a way CM
never seen before. MY

CY
CMY
nanovo PhygItaL K

Nanovo is a premier European union service provider, an award-
winning technology company who design and implement digital in-store
solutions and service spaces dedicated to modern retail, enhancing
client attention and engagement. They serve as a technology partner
for the largest retail brands and have executed projects in Europe
and are now fully present in the GCC and Mena regions servicing and
supporting clients from our regional office in Dubai. Nanovo helped
our client 6thStreet.com from Apparel Group to achieve all that with
a Nanovo Phygital store solution, creating a new and unified customer
experience and a new way to shop. With Nanovo’s expertise the
GCC Region’s first phygital store was launched in September 2022 for
6thStreet.com at the new Dubai Hills Mall.

outeRnet London
Nanovo's Phygital store solution is leading the way in the future of retail, with a focus on
user interaction, operational excellence, and design ergonomics. Proud creators of the GCC
Outernet London is home to two contrasting live venues. HERE at
Outernet is a 2,000 capacity underground venue featuring cutting-edge region's first Phygital store for 6thStreet.com in Dubai, Nanovo invites you to experience the
audio and video. It plays host to some of the biggest names in live music
and DJ talent. The Lower Third is a grassroots performance venue future of shopping today.
showcasing the best emerging talent. In addition, their breath-taking
Now Building really has to be experienced to be appreciated. Standing
four storeys high it broadcasts entertainment, music and digital artworks
onto 360-degree, LED screens with 4D and interactive capabilities.
They have designed The Now Building to bring creative storytelling
to life in new and inspiring ways using the latest immersive technology.
They believe the possibilities are endless. Meanwhile next to The Now
Building, Now Trending is a more intimate space tailored to individual See our Phygital concept
product trial and screen interactivity.
in action - scan the QR code
60 RETAIL & LEISURE INTERNATIONAL MAY 2023