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share their favourite digital looks. H&M utilises Snap’s Camera Kit to
build augmented reality into their mobile apps. Camera Kit is a cross
platform, software development kit that enables businesses like H&M
to integrate Snap’s camera technology and Lenses into their own mobile
and web properties, “meeting their customers where they are”. The
Swedish retailer joins others brands such as Puma in leveraging Camera
Kit to enhance customer experience.
Meanwhile with Swedish brand IKEA’s new app IKEA Kreativ gives
customers the opportunity to bring their ideal home to life. Visitors can
take advantage of advanced technology to create a complete 3D replica
of their room. The process involves scanning the room with LiDAR virtual reality entertainment by holoride to series production. At CES
technology, which is integrated into iPhones. Once the scan is complete, 2023 back in January in Vegas, US, visitors could experience rides in
customers can easily remove their current furniture and explore new the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the
products. This feature provides a precise visual representation of Waldorf Astoria will be their starting point. Behind holoride is a new
how new furniture will look and fit in their home, without the need technology that adapts the virtual content to the car’s driving movements
for bothersome physical measurements. It takes the guesswork out in real time. For example, if the vehicle takes a right turn, the spaceship
of furniture shopping and offers a convenient and hassle-free way for in the virtual world will also fly to the right. If the car accelerates, the
customers to redesign their living spaces. spaceship speeds up, meaning a ride in the car becomes a multimodal
Moving on, with the Sephora Virtual Artist, you can get a virtual gaming event. An added bonus is that by synchronising the user’s visual
makeover, star in your own tutorials, and share your obsessions with and felt experiences, holoride reduces the risk of motion sickness, which
friends more easily. Customers can experiment with an infinite library many passengers experience when watching movies or other dynamic
of eyeshadows, lip colours, and even false lashes to find their perfect content in a moving car.
shade and perfect lip - all without stepping foot in a store. Bringing virtual It is not just in the physical world where AR and VR is making an
reality technology to the beauty industry, Sephora’s makeup app uses impact. The online giant Amazon has incorporated AR technology
facial recognition to empower customers to try on products anywhere. to enhance the online shopping experience. Recently, the retail giant
The app scans your face, detects your eyes, lips, and cheeks for product unveiled a new feature called Virtual Try-On for Shoes that enables
placement and lets them try on makeup virtually to see just what this customers to visualize how a pair of shoes will look on themselves from
eyeliner or that lipstick looks like on them. Undecided between a KVD multiple angles by utilizing their mobile phone’s camera. To use the
Vegan Beauty liquid lipstick or Anastasia liquid lipstick? No problem— Virtual Try-On for Shoes feature, customers only need to point their
try them both, see how they look, and compare before you buy. Who mobile phone’s camera at their feet, and the AR shoes will appear on
doesn’t want a virtual lipstick tester to filter through colours, textures, their screen. With the included functionality, shoppers can quickly swap
and finishes? out the colours of the same style of shoes plus snap a photo of their
Stepping away from traditional retail sectors such as fashion, furniture virtual try-on session, which they can save on their device or share on
and makeup, Audi is the first car manufacturer in the world to bring social media.