Page 21 - #185 October 2023

Greenwich, US

Madison, US Spiga, Milan

“To stay at the cutting edge of the market, we employ a dynamic market presence. By championing progress and sustainability, we aim
approach to developing new products and initiatives at Eleventy,” to contribute to the preservation of our planet for future generations,
Baldassari comments. “This involves a combination of thorough market fostering a more sustainable and responsible approach to luxury fashion.”
research, trend analysis and customer insights to identify emerging The success of the brand over the course of its 16-year history
opportunities. Our teams collaborate closely, fostering creativity and has been significantly driven by its unwavering dedication to key
brainstorming innovative ideas. Through prototyping and testing, we factors such as its Made in Italy heritage, which underscores their
refine concepts before bringing them to market, ensuring that our commitment to exquisite craftsmanship and unparalleled quality.
offerings remain both trendsetting and aligned with the evolving needs Furthermore, their approach to smart luxury sets them apart by
and preferences of our patrons.” blending tradition with progress.
Leaning heavily into the world of social media marketing, the brand Not just about offering products, the business is all about delivering
harnesses the power that this facet of marketing offers. They maintain a sophisticated experience that caters to the evolving needs of today’s
an active presence on multiple social media platforms, using them as discerning customers. This fusion of heritage, progress and smart luxury
gateways for storytelling, product highlighting and behind-the-scene has been instrumental in Eleventy carving out their distinct identity in the
glimpses. By fostering genuine interactions with their audience, they sector and resonating with a global audience.
cultivate a sense of community and authenticity. “The ethos of our company is rooted in a harmonious blend of
Social media serves as a space where they listen to feedback, respond timeless heritage and dynamic progress. We embrace the legacy of
promptly and create interactive campaigns that resonate with their Made in Italy craftsmanship, intertwining it with innovative strategies to
customers’ interests. This approach not only drives brand awareness define a new paradigm of smart luxury. Our commitment to exceptional
but also positions Eleventy as a dynamic and relatable brand that aligns quality, personalised experiences and a forward-thinking mind-set
with the values of their digitally connected audience. embodies our ethos,” Baldassari highlights.
Moving onto sustainability, Marco explains that while it is of course As he looks ahead, Marco explains that the business would like to
important, he is more inclined to use the term ‘progress’ to convey his consolidate its position in the luxury sector by retaining customers and
perspective. “In light of the increasing importance of progress, we as engaging them in an inclusive online and offline shopping experience.
a company are dedicated to actively contributing to positive change. “We aim to represent our values and philosophy to interpret the fashion
We are committed to continuous innovation across all aspects of world in a much deeper way, that embodies a complete lifestyle,”
our brand, including product development, customer experience and Baldassari concludes.