Page 22 - #189 March 2024

Paramus, New Jersey, US

The Perfect Fit

Founded on the belief that you do not need to spend a fortune to build a custom
wardrobe, Indochino has taken the premium made-to-measure experience direct to the
consumer, creating a superior alternative to off-the-rack clothing at ready-to-wear prices.
Here, we speak with Drew Green, CEO of Indochino to discuss how the business has
become the largest exclusive made-to-measure apparel company in the world.

uilt to inspire confidence that people admire, Indochino allows
Bcustomers to step into the shoes of a designer to create custom Today the business operates a total of 83 retail locations across the
suits, shirts, chinos, blazers and overcoats. Selecting from hundreds of US and Canada and in recent months they have focused on profitability
fabrics and endless personalisation options, people can create a garment and the bottom line. “Our EBITA has increased by 350 per cent and
that is then made to their precise measurements and shipped directly to this was our key focus for 2023, so much so that we did not open any
their doors within three weeks for a great fit that is hassle free. new showrooms last year,” explains Drew Green, CEO of Indochino.
Having recently celebrated its 15-year anniversary, Indochino began “As for 2024, this is a different story as we will be opening as many
life as an online-only company, increasing its presence gradually before as 57 new locations. Seven of these will be flagship sites and the
really gaining traction across 2014 and 2015, when they committed to remaining 50 will be opened with our partners, so we have an exciting
an omni-channel strategy. Since then, the company has grown by year in store.”
around 900 per cent. Discussing the development pipeline, Green highlights that while
the idea of expanding the brand’s physical locations to countries such
as the UK, Australia, China and Japan is exciting, for the moment
their store portfolio will focus on the US and Canada. However, their
online presence does continue to grow and last year
they delivered to 57 countries.

Kansas, US