Page 26 - #189 March 2024

THE WORLD’S ONLY GLOBAL RETAIL AND LEISURE MAGAZINE COVER STORY - ROSHN GROUP

www.rli.uk.com MARCH 2024 ISSUE 189
GLOBAL FOCUS
ROSHN GROUP
EVOLUTION OF
THE KINGDOM

AMERICAN VINTAGE INDOCHINO NOVUM HOSPITALITY 189
Assert Your Own The Perfect Thriving on
Personality Fit Innovation
DUBAI DUTY FREE | GLOBAL ARCHITECTURE & MASTERPLANNING | KSA GIGA-PROJECTS | MIPIM | PERRY ELLIS INTERNATIONAL | PLACEMAKING

Evolution of the Kingdom

ROSHN Group is Saudi Arabia’s most trusted real estate developer and a giga-project
wholly owned by the Kingdom’s Public Investment Fund (PIF). Here we speak
with David Grover, Group Chief Executive Officer of ROSHN Group to discuss the
different developments the company is involved with.

OSHN’s multi-asset portfolio of integrated developments offer a SEDRA, bringing more homes to the market supported by facilities for
Rnew way of living for Saud Arabia, featuring connected amenities in education, sports, mosques and community centres. They also broke
walking distance with green spaces, sports hubs and cycle lanes. Driven by ground on WAREFA last October and have more than 2,000 units for
technology, innovation and sustainability, ROSHN Group is building at an sale. In Jeddah, ALAROUS phase 1A sales launched, offering 2,346 homes.
unprecedented scale across Saudi Arabia with a current land bank of over ROSHN’s flagship project SEDRA has rapidly become Riyadh’s most
200 million square metres. desirable community with unprecedented interest in the sales launch
“Last year was a monumental one for us that incorporated both at every phase. Following the success of Phase 1, Phase 2 contributed
consolidation and growth. We strengthened our position as the Kingdom’s additional beautifully designed homes to SEDRA, all of which have
most significant real estate developer, launching new projects and sales sold out. Building on this momentum, sales for Phase 3 launched this
tranches to existing projects,” explains David Grover, Group Chief past October, introducing more units in the initial sales tranche and are
Executive Officer of ROSHN. “We have seen strong market demand for also quickly selling out. Phase 3 will ultimately add more homes to the
all these launches, already reaching sales of over 7,000 homes. It was also vibrant and growing community. In total, SEDRA is being developed in
a year of growth as we began our expansion into a range of new real eight phases and will add more than 30,000 residential units to Riyadh’s
estate verticals, including commercial and retail, leisure and entertainment, housing stock, constructed over 30 million square metres of integrated
hospitality, knowledge hubs, warehousing and logistics.” neighbourhoods. Once complete, SEDRA is poised to provide homes
To date, the company has launched five projects in three regions: for an estimated 74,000 citizens, further solidifying its role as a
SEDRA and WAREFA in Riyadh, MARAFY and ALAROUS in Jeddah and transformative force in Riyadh’s urban landscape.
ALFULWA in Al Hofuf. Situated close to SEDRA, ROSHN’s acquisition and rebranding of
In 2022, SEDRA welcomed its first residents to their homes, two years ROSHN Front, the largest single real estate deal in Saudi Arabia in eight
ahead of schedule and they have now launched three sales phases for years, emphasizes their dedication to creating holistic and sustainable

SEDRA, Riyadh, Saudi Arabia

ALAROUS, Jeddah, Saudi Arabia