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THE WORLD’S ONLY GLOBAL RETAIL AND LEISURE MAGAZINE COVER STORY - ROSHN GROUP ROSHN Front, Riyadh, Saudi Arabia

www.rli.uk.com MARCH 2024 ISSUE 189
GLOBAL FOCUS
ROSHN GROUP
EVOLUTION OF
THE KINGDOM

Evolution of the Kingdom

ROSHN Group is Saudi Arabia’s most trusted real estate developer and a giga-project communities that enrich the lives of those who reside, work and play and hospitality, cultural and entertainment, gardens, playgrounds and
wholly owned by the Kingdom’s Public Investment Fund (PIF). Here we speak within them. sports facilities,” Grover explains.
“ROSHN Front will complement the array of amenities being
At ROSHN, their commitments to quality of life and Vision 2030 go
with David Grover, Group Chief Executive Officer of ROSHN Group to discuss the developed in SEDRA by offering residents and visitors an integrated, beyond their projects and they are committed to boosting quality life for
different developments the company is involved with. mixed-use lifestyle, retail and F&B destination of approximately 80,000sq all, creating jobs directly and indirectly and contributing to the Kingdom’s
m, which welcomes over 10 million visitors annually. It will feature world- economic growth.
OSHN’s multi-asset portfolio of integrated developments offer a SEDRA, bringing more homes to the market supported by facilities for class modal workspaces, including one kilometre of walking promenades Discussing this, Grover highlights that for quality of life, their
Rnew way of living for Saud Arabia, featuring connected amenities in education, sports, mosques and community centres. They also broke and green spaces and state-of-the-art facilities such as a fitness centre, YUHYEEK CSR program is sponsoring vital national events across
walking distance with green spaces, sports hubs and cycle lanes. Driven by ground on WAREFA last October and have more than 2,000 units for a four-star hotel and meeting rooms, as well as conference halls,” community building, arts and culture environment and sustainability,
technology, innovation and sustainability, ROSHN Group is building at an sale. In Jeddah, ALAROUS phase 1A sales launched, offering 2,346 homes. comments Grover. health and wellness and education and innovation.
unprecedented scale across Saudi Arabia with a current land bank of over ROSHN’s flagship project SEDRA has rapidly become Riyadh’s most The company has also begun a new chapter for Jeddah’s “We are also creating jobs and achieved the Best Place to Work in
200 million square metres. desirable community with unprecedented interest in the sales launch development with the ground-breaking of MARAFY. This unique new Saudi Arabia for the third year running, as recognised by the Best Places
“Last year was a monumental one for us that incorporated both at every phase. Following the success of Phase 1, Phase 2 contributed global destination brings waterfront living and a rich diversity of world- to Work organisation. We have directly created over 2,000 jobs with
consolidation and growth. We strengthened our position as the Kingdom’s additional beautifully designed homes to SEDRA, all of which have class retail, entertainment, hospitality and experiential infrastructure 72 per cent Saudization and 28 per cent female employment. Finally, as
most significant real estate developer, launching new projects and sales sold out. Building on this momentum, sales for Phase 3 launched this to Jeddah. a values-led company, we were deeply proud to mark 35 million safe
tranches to existing projects,” explains David Grover, Group Chief past October, introducing more units in the initial sales tranche and are MARAFY is an 11.8 million square metre, human-centric and working hours in 2023, to join the United National Global Compact on
Executive Officer of ROSHN. “We have seen strong market demand for also quickly selling out. Phase 3 will ultimately add more homes to the transformative mixed-use project that marries ROSHN’s signature responsible business practice and to establish our credentials with yet
all these launches, already reaching sales of over 7,000 homes. It was also vibrant and growing community. In total, SEDRA is being developed in “new way of living” with an iconic urban canal – the first of its kind in more international standards.”
a year of growth as we began our expansion into a range of new real eight phases and will add more than 30,000 residential units to Riyadh’s Saudi Arabia. The 11km long Red Sea-fed canal will add an exciting new “At ROSHN our projects’ success is founded on the quality of our
estate verticals, including commercial and retail, leisure and entertainment, housing stock, constructed over 30 million square metres of integrated dimension to ROSHN’s signature prioritisation of walkability, cyclability offering, our position as a national champion, the trust placed in us to
hospitality, knowledge hubs, warehousing and logistics.” neighbourhoods. Once complete, SEDRA is poised to provide homes and multi-modal transport systems, providing a waterfront spine which deliver and the commitment of our dedicated employees to consistently
To date, the company has launched five projects in three regions: for an estimated 74,000 citizens, further solidifying its role as a will serve as the centrepiece of the immersive urban quarter. achieve the best results,” comments Grover. “This aside, our top priority
SEDRA and WAREFA in Riyadh, MARAFY and ALAROUS in Jeddah and transformative force in Riyadh’s urban landscape. “Our new era of community living is founded on offering both remains to fulfil our mandate to enable the Kingdom’s Vision 2030
ALFULWA in Al Hofuf. Situated close to SEDRA, ROSHN’s acquisition and rebranding of residents and visitors a rich array of integrated, accessible and life- goals by boosting quality of life across the Kingdom and contributing to
In 2022, SEDRA welcomed its first residents to their homes, two years ROSHN Front, the largest single real estate deal in Saudi Arabia in eight enhancing amenities. This includes vital services such as healthcare, economic diversification and growth.”
ahead of schedule and they have now launched three sales phases for years, emphasizes their dedication to creating holistic and sustainable education and mosques alongside lifestyle options such as retail, F&B www.roshn.sa

SEDRA, Riyadh, Saudi Arabia

ALAROUS, Jeddah, Saudi Arabia ALAROUS, Jeddah, Saudi Arabia MARAFY, Jeddah, Saudi Arabia

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