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Francesco Pupillo,
Director of MAPIC
EVENT PREVIEW - MAPIC
The New Retail Equation
Set to take place on 26-28 November reated in 1995, MAPIC is the leading global platform to build vibrant
at the Palais des Festivals in Cannes, Cretail & urban destinations and this year’s edition will highlight
cross border retail brands that are experiencing significant growth in the
France, this year’s iteration of European market. Concurrently, the MAPIC Academy will showcase
MAPIC is the international retail emerging brands, while conferences will explore advancements in
real estate event to learn how to build innovation and AI, which now impact all aspects of commerce.
MAPIC 2024 will address crucial topics to help all sector players
the ultimate lifestyle and shopping solve the equation of their growth in an ever-changing world. Alongside
destinations. This international retail companies such as Carmila, SCC, Nhood, Multi, IGD SIIQ, Cushman
property market event will gather & Wakefield, CBRE, McArthurGlen, Neinver, Nepi Rockcastle, ECE,
retail, property, food & leisure leaders Pradera and others, 5,000 participants, including 1,600 brands from
from over 75 countries over three days around the world, will gather for three days in Cannes to shape the
future of retail.
to discuss the current state of the retail Throughout the event there will numerous tailored networking and
real estate sector. matchmaking events that will allow attendees to build their relevant
network. Visitors can attend any of the six closed-door events to meet
C-level executives and co-create new business models.
On site the exhibition floor of 12,000sq m will be the place to connect
with all types of retail property players (cities, shopping centres, travel
retail zones…). Guests can also take part in the world-class Conference
programme to explore the retail and real estate industries like never
before, hear real-life case studies and learn more during the more than
50 conference sessions and thematic talks.
60 RETAIL & LEISURE INTERNATIONAL OCTOBER/NOVEMBER 2024
Pictures: Mapic 2023
AT THE HEART OF MAPIC: Launched last year, the MAPIC Academy provided a significant
VARIABLES OF THE NEW RETAIL EQUATION platform and visibility for brands already with a physical presence and
Among the fundamental variables in this equation are the expectations looking to boost their growth. Equipped with a mentorship programme,
have memorable experiences within physical retail spaces. To meet edition helped World of Pop attract the interest of numerous real estate
a €10,000 prize and a six-month pop-up in a Nhood centre, the 2023
of customers who seek to feel good, spend time together and
firms and accelerate its openings. The 2024 format will again benefit
these diverse expectations, new projects must be both mixed-use
and diversified. Similarly, stores are becoming multifunctional by from Nhood’s support, joined this year by Ingka Centres.
incorporating product testing, sales, repairs, second-hand goods and
immersive experiences, among other new ways to retain their clientele. EMBRACING CRUCIAL ADVANCES
THE EVOLUTION OF REAL ESTATE IN INNOVATION, AI AND SUSTAINABILITY
Technology is also an essential variable in the new retail equation,
ASSETS TOWARDS GREATER DIVERSITY especially with the rapid advancements in artificial intelligence (AI)
The commercial real estate sector plays a decisive role in enhancing impacting all aspects of commerce, from the supply chain to in-store
the quality of life in cities, as commerce forges new connections between experiences. MAPIC will dedicate two conference sessions to these
customers and citizens, strengthening their relationship with destinations. digital innovations that enhance customer knowledge and service.
The MAPIC Awards will also include a new category dedicated to AI,
Last year, MAPIC highlighted major mixed-use projects such as Battersea
Power Station (London, UK), Galataport (Istanbul, Türkiye), Entrecampos examining how retail players have embraced it.
(Lisbon, Portugal), WaltherPark (Bolzano, Italy) and Canopia (Bordeaux, Finally, sustainability is now indispensable for companies required to
France). This year, the MAPIC stage, featuring the Retail in the City Summit, comply with stricter legislation, meet a more attentive and demanding
will again showcase mixed-use projects demonstrating the foundational clientele and attract investors. The Sustainability Lab area has also been
expanded this year to bring together more ESG experts and offer
role of commerce in creating the city of tomorrow.
participants partners capable of addressing their environmental challenges.
SOURCING EMERGING AND “Retail, real estate, leisure, and hospitality players must constantly
INTERNATIONALLY EXPANDING BRANDS demonstrate agility to solve the ‘new retail equation’ imposed on
This year, MAPIC is launching the Observatory of Cross Border Retail. them. In 2024, MAPIC’s innovations will highlight sector evolutions and
A guide published before the show will identify new international retail make the exhibition a must-attend event for creating and accelerating
concepts entering Europe and those set for expansion in major European connections among all stakeholders in the global retail ecosystem,”
markets. These brands will also be showcased at the exhibition through explains Francesco Pupillo, Director of MAPIC.
the Retail Gallery (sponsored by ENTRECAMPOS) and pitch sessions.
MAPIC will thus fully play its role as an accelerator and connector To learn more about the upcoming MAPIC 2024 event or
between brands and commercial space owners or managers. book your place, please visit www.mapic.com
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