Page 63 - #194 Oct/Nov 2024

EVENT PREVIEW - LEISURUP

Elevating the Leisure Industry

Taking place alongside MAPIC once again is LeisurUp, the leisure event dedicated to accelerating location-
based attractions in lifestyle destinations including retail sites, urban areas, transport hubs and travel
destinations. The event will take place across 26-28 November.

aunched in 2020, LeisurUp by MAPIC is Ahead of the event, RLI had the opportunity increasingly using IP brands & leisure concepts to
THE NEW RETAIL EQUATION: Lthe global business-to-business leisure to ask Francesco Pupillo, Director of MAPIC engage with customers and drive sales. Exhibiting
a couple of questions to learn more about
event dedicated to accelerating the integration
here will allow people to create new partnerships
GROWING IN A FAST-CHANGING WORLD of location-based attractions into lifestyle LeisurUp by MAPIC: and make connections with property players.
destinations including retail sites, urban areas,
Top Intellectual Property brands are attending to
transport hubs and travel destinations. To begin with, what is the LeisurUp event meet retailers, cities and shopping malls looking
Join the International retail MAPIC is highlighting the best extension and mixed-use projects LeisurUp is hosted by MAPIC, the leading and what was the thinking behind it? to create lifestyle destinations.
real estate event to build and is taking the pulse of retail cross-border development. international retail property event. As a Leisure Today, customers are looking for experiences New for this year is the Operators Lounge
the ultimate lifestyle and participants Retail, Leisure, player, LeisurUp is your chance to shine among and connexions. With LeisurUp, MAPIC, where attendees can network with people
shopping destinations. 5,000 expected from 75 countries 1,600 Food players the whole retail property industry, and to find the the leading retail property event helps in the offering entertainment solutions to transform
acceleration of location-based attractions in
partners who will help you develop your business.
your retail sites, urban areas and travel
This year the LeisurUp exhibition area will lifestyle destinations including retail sites, urban destinations. Also new is the Experience Zone
highlight over 30 leisure exhibitors (leisure areas and transport hubs. which will feature AR, arcades and escape
equipment manufacturers, service providers, rooms... Discover why leisure is becoming such a
leisure operators, etc.) showcasing the latest What highlights can we expect from key aspect of retail spaces by trying it yourself. At
leisure concepts and solutions. Attendees LeisurUp 2024 and what is new for this MAPIC & LeisurUp 2024, all your potential new
can boost their business by showcasing their iteration? partners are gathered in one place to build the
products & solutions to key players within the MAPIC is growing the LeisurUp space and this best places to live, play and shop.
26-28 November 2024 leisure, retail and property industries! year we are expecting 5,000 participants and
Guests can also attend a series of digital events
by Palais des Festivals Cannes all year long in addition to the on-site flagship 300 leisure players (IP brands, leisure operators FOR MORE INFORMATION OR TO
etc.) to attend, with new zones being created to
conference programme which will feature more improve synergies with retail property players. BOOK YOUR PLACE AT LEISURUP
2024, PLEASE VISIT:
than 10 sessions, including a half-day workshop Returning from last year will be the Licensing WWW.LEISURUP.COM
hosted by more than 50 leisure experts to get Village, IP brands and leisure operators have TO LEARN MORE ABOUT MAPIC
fresh ideas on how to make leisure thrive in revolutionised the entertainment and retail AND ITS NEW RETAIL GALLERY
mapic.com lifestyle destinations. industries. Retailers, cities and shopping malls are PLEASE VISIT WWW.MAPIC.COM

OCTOBER/NOVEMBER 2024 RETAIL & LEISURE INTERNATIONAL 63

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