Page 51 - #200 June/July 2025

RLI Most Innovative

Retail & Entertainment Project

This category will highlight a recently-opened retail & entertainment project that
PARIS FLANDREE
people want to visit and return to. This award will be given to an individual scheme P AR IS FL AN DR
that can best demonstrate how it has used high quality design, sustainability and
transformation to enhance a place.

On Air Flandre
PARIS, FRANCE
On Air Flandre is setting a new benchmark for fitness,
innovation and urban regeneration in Paris as it has
transformed a historic retail site into the largest fitness
club in Europe which is fast becoming an immersive,
design-led destination that is redefining the wellness
experience. Located at 119 Avenue de Flandre, just steps
from Crimée metro station, On Air Flandre is far more
than a gym. It’s a fully immersive universe dedicated to
fitness and is now the largest club in Europe. Spanning
over 5,100sq m across multiple levels, On Air Flandre
represents a major milestone in the French fitness
landscape, while breathing new life into a building rich
in retail history. This flagship site redefines what a gym
can be, in a location as exceptional as it is ambitious. For
decades, 119 Avenue de Flandre stood as a strong symbol
of local retail, first occupied by BHV, then by Castorama
until it closed in 2020. With 8,000sq m in central Paris,
the address was a rare opportunity but also a formidable
challenge. The project took over four years, involved
more than €6M in construction work and required a full
restructuring of the site, all while the residential and office
units above remained occupied. The former Castorama
was split into two retail spaces: 2,700sq m is now home
to Action, one of its top-performing stores in Europe and
5,100sq m for On Air Flandre. Designed by architecture
firm Guérin & Pedroza and delivered with partners
including Vinci Construction, M’Pierre Conseil, Artelia and
BEG, the project embodies the full potential of urban asset
requalification when driven by a bold, shared vision.

THE LARGEST FITNESS CENTRE IN EUROPEE
T H E L A R G E S T F I T N E S S C E N T R E I N E U R O P

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