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RLI Most Innovative Retail Snow Dunes Magazine Ads Final.pdf 2 02/06/2025 16:20Magazine Ads Final.pdf 2 02/06/2025 16:20

& Entertainment Concept DOHA, QATAR
Qatar’s first indoor Snow Park is in the middle
of the desert! This original creation brings snow-
This category will be awarded to an individual Retail & Entertainment Concept capped mountains closer than you ever imagined.
that since inception has displayed originality and exceptional performance, Rides, slides and a lot of attractions come alive in
creating a concept that guests want to experience again and again. this Arabian-themed winter, featuring a fantastical
Arabian-style castle set in the distant past. The
sculpted ice peaks and piles of snow, inspired by
Arabian architecture that mimics the natural desert
Gravity MAX landscape, the park offers a unique blend of winter
LONDON, UK experience with Arabian charm. Unlike any other
Gravity’s rise to one of the UK’s most competitors, which follow a generic alpine theme,
exciting entertainment brands began in Snow Dunes Park incorporates traditional Qatari and
2014, when Michael Harrison, Harvey Arabian elements into its design and attractions. This
Jenkinson and Simon Whicker founded unique concept resonates deeply with both locals and
Gravity Trampoline Parks, with a vision tourists, making it a must-visit attraction.
to bring unique, high-energy leisure
experiences to the UK’s top retail and
entertainment destinations. The arrival of
Gravity MAX was met with unparalleled
excitement, capturing the attention
of the city’s biggest media outlets and
entertainment enthusiasts alike. Designed
with a striking Japanese-inspired
aesthetic, the three-floor, adrenaline-
fuelled playground Gravity MAX delivers
has an atmosphere that fuses urban energy CLICK HERE
TO VIEW VIDEO
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with futuristic appeal. Every corner in
this next-generation entertainment venue MM
is meticulously curated to enhance the YY
overall experience, making it as visually CMCM
captivating as it is exhilarating.
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Angry Birds World
DOHA, QATAR
Angry Birds World is the world’s first and only theme park dedi-
cated to the iconic Angry Birds franchise, offering an unparalleled Beauty Select and Fashion Select at SKP-S Wuhan
mix of indoor and outdoor attractions. Nestled within Doha Festival WUHAN, CHINA
City, this one-of-a-kind entertainment destination blends immersive Nestled in the heart of the city, this shopping temple seamlessly blends elegance
storytelling, thrilling rides and interactive experiences across both and modernity with a sleek, luminous architecture, enhanced by premium
indoor and open-air zones, catering to families, adventure seekers and materials and spectacular artistic installations. The meticulously curated
gaming enthusiasts alike. By combining cutting-edge technology with boutiques bring together the most prestigious fashion houses, renowned
engaging entertainment, Angry Birds World redefines theme park jewellery brands and cutting-edge technology labels, creating a space where
experiences in Qatar and beyond. As the world’s first Angry Birds- fashion, innovation and culture converge. Wuhan SKP embodies a visionary
themed Park, it has transformed a beloved digital franchise into an approach to luxury retail - a place where every visit becomes a sensory and
extraordinary physical experience, bringing families together through aesthetic journey. Malherbe Paris has designed the Beauty Select (1F) and
interactive rides, live entertainment and unique gaming elements. Fashion Select (B1F) spaces, immersing visitors in a futuristic universe where
technology aids nature in its growth. Select Beauty spans across 687sq m
whilst Select Fashion covers 1,025sq m.
52 RETAIL & LEISURE INTERNATIONAL JUNE/JULY 2025 MONTH 2025 RETAIL & LEISURE INTERNATIONAL 11