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exploring its multiple technological, sensory Manchester’s Arcade Arena. This ground- city-centre entertainment districts where
and visual dimensions to give form to light breaking attraction invites participants to music, film, art, gaming and retail expe-
and reveal the invisible. The 15 interactive, step into a life-sized, interactive PAC-MAN riences come to life in new breathtaking
educational and luminous installations maze, blending physical activity with ways courtesy of their unique creative and
transform the Grande Halle de la Villette augmented reality for a fun, multi-sen- technical capabilities. Their first district,
into an extraordinary journey of works, sory adventure. Players wear high-tech Outernet London is located at the intersec-
proving that light is above all a spectacle and PAC-Vests equipped with advanced track- tion of Tottenham Court Road and Charing
a celebration. Initiated and presented by ing technology, allowing them to collect Cross next to Centre Point. Here you’ll find
TETRO, producer of light shows and installa- POWER PELLETS, evade the iconic ghosts; The Now Building and Now Trending, public
tions and co-produced with Encore Produc- BLINKY, PINKY, INKY and CLYDE and galleries featuring giant Ultra HD screens
tions, INTO THE LIGHT: THE EXPO aims to accumulate points across 12 thrilling levels, delivering the most jaw-dropping audio-
offer a unique space where art and culture, as they sprint their way through the maze visual experiences in the world. There is
in all their forms, can be experienced and trying to catch you. Exclusive bonus stages, also a 2,000 capacity state-of the-art
shared by a wide audience. unique to this live experience, challenge and live music venue as well as further music
Türkiye’s largest amusement and water delight both newcomers and long-time fans and retail spaces spread throughout the
park, the Land of Legends, expanded its of the classic arcade game. The Arcade district. Visitors to Outernet can experi-
offerings earlier this year by introducing a Arena features two impressive PAC-MAN ence extraordinary broadcast entertain-
Star Trek: Prodigy-themed attraction and mazes projected onto the floor, with ment, live events, brand launches, product
luxury hotel suites. The new experiences dynamic visuals stretching from floor and drops, celebrity moments and a world-class
form part of the park’s newly developed walls, to transport participants directly programme of digital art exhibitions.
Nickelodeon Land. This expansion aims into the nostalgic arcade atmosphere. Immerse LDN is London’s newest enter-
to attract fans of all ages and elevate the In other news from Little Lion Entertain- tainment district for world-class immer-
immersive entertainment available in the ment, the UK’s premier immersive attrac- sive experiences and original productions
region, solidifying the park’s status as a key tions company, there has been a major leap across TV, film, music, art and gaming
player in the global theme park industry. The forward in its real-world gaming expansion, - all to the backdrop of ExCeL London’s
centrepiece of the Star Trek expansion is the with the recent reveal of a flagship Arcade new waterfront in the Royal Docks. Step
Star Trek: Wild Galaxy attraction, based on Arena in London, which is set to open in into the heart of everyone’s favourite TV
the Star Trek: Prodigy series. Visitors will early 2026. This landmark project follows show at the UK flagship of The FRIENDS™
board the fictional USS Aurora for a 5D the runaway success of CHAOS KARTS and Experience: The One In London, with
cinematic adventure, offering a 15-minute the PAC-MAN LIVE EXPERIENCE, both of nostalgia-packed recreated sets, iconic
immersive journey through space. The thea- which have redefined the boundaries of backdrops, costumes and props. Back in
tre is designed to resemble the open back of interactive entertainment. The new London August, the site also launched a new expe-
a starship, allowing guests to feel as though site will not only showcase these guest rience where guests can enter the world
they are truly traveling through the cosmos. favourites, but will also host the premiere of motorsport with Formula 1®: The Exhi-
A new immersive experience opened in of the top-secret third game to be launched bition - an interactive journey through the
Manchester in March, bringing the nostalgia as part of the Arcade Arena concept, extraordinary story of motorsport’s great-
of PAC-MAN to life like never before. Bandai promising to be Little Lion Entertainment’s est spectacle. With more experiences to be
Namco Entertainment, in collaboration most electrifying creation to date. announced, together with a wide variety
with Little Lion Entertainment, unveiled Outernet is a global media and enter- of delicious street food at the Waterfront
the “PAC-MAN LIVE EXPERIENCE” at tainment company that create connected Street Kitchen & Bar, Immerse LDN is the
perfect place for a family day out or group
10 trip and a must-visit for anyone searching
for unique things to do in London.
Also in London is Frameless, a pioneering,
innovative story-telling company that uses the
highest quality projection and digital technol-
ogy, combined with Hollywood-style special
effects to remix, reimagine and reinterpret
stories, pushing the boundaries of creativity
to deliver new levels of audience experience
by transporting its visitors to new worlds.
Everything they do is driven by the pursuit of
excellence and the desire to create world-class
entertainment. Their multi-award-winning
experience at Marble Arch features a stunning
30,000sq ft permanent multi-sensory immer-
sive art experience consisting of four galleries
which showcase some of the world’s greatest
works of art on a scale and in ways never seen
before. Frameless is transforming how people
consume and enjoy art, making it accessible to
all and engaging a modern audience.

82 RETAIL & LEISURE INTERNATIONAL JUNE/JULY 2025