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7. Place Meanwhile, resale platforms like The creative direction, has embraced AI and HYBRID RETAIL
Vendôme, Doha,
Qatar RealReal and Vestiaire Collective have digital transformation while launching MODELS & POP-UP LUXURY
8. Dior, Avenue made pre-owned luxury aspirational. high jewellery collections and retail As luxury consumers become increasingly
Montaigne, Paris,
France Brands such as Stella McCartney and experiences that merge glamour with mobile and experience-driven, brands are
9. Sands Gucci have partnered with these digital storytelling. turning to hybrid formats and pop-up
Shoppes Macao,
Macao platforms, recognising that luxury Following the merger with Neiman activations to create buzz and exclusivity
10. Jacquemus, ownership today includes legacy, reuse Marcus, Saks Global is investing heavily in new markets.
Le Bleu pop-
up, Selfridges, and circularity. in AI and customer analytics to redefine Louis Vuitton’s LV Dream concept - a
London, UK The Kering Group, parent to Gucci, omni-channel luxury, even as it navi- travelling art-meets-retail installation
11. Gentle
Monster, Haus Saint Laurent and Bottega Veneta, has gates the complexities of consolidation. - has made stops in Paris, Seoul and
Dosan, Seoul, embedded sustainability across all levels beyond. It combines immersive exhibition
South Korea
12. Cartier Fifth of its business. Through its Environmen- NEW LUXURY ECOSYSTEMS: spaces with cafés, customisation zones
Avenue Mansion, tal Profit & Loss (EP&L) reporting and HOSPITALITY, WELLNESS and archival retrospectives, offering a
New York City,
7 New York, US investment in regenerative agriculture, & LEISURE limited-time-only luxury world.
13. The Galleria, Kering is leading the charge toward The lines between luxury retail, hospital- Jacquemus, known for its irreverent
Al Maryah Island,
Abu Dhabi, UAE more sustainable supply chains and ity and lifestyle are increasingly blurred. approach, launched the Le Bleu pop-up at
circular innovation, setting a precedent Brands are creating full ecosystems where Selfridges London. Styled like a surrealist
for luxury conglomerates worldwide. shopping is only one part of a broader aspi - bathroom, the concept brought together
rational experience. retail theatre and exclusivity, reinforc-
HYPER-PERSONALISATION AND Dior’s transformed flagship at 30 ing how pop-up luxury can double as a
HIGH-TECH CLIENTELING Avenue Montaigne in Paris is a perfect cultural spectacle.
Data and AI have enabled a new level of example. Spanning over 100,000sq ft, the
luxury clienteling. From predictive analyt- space features a museum, private haute THE RISE OF
ics to virtual concierge services, brands couture salons, a fine-dining restaurant by EXPERIENTIAL FLAGSHIPS
are designing bespoke experiences both Jean Imbert and a patisserie - all within Luxury flagships are evolving into brand
online and offline. an environment steeped in Dior’s design universes - destination spaces that cele-
Bvlgari is pioneering creative direction codes. This immersive retail palace sets a brate identity, inspire loyalty and drive
that fuses artistry with function. Its new benchmark for experiential luxury tied emotion-led engagement.
8 9 appointment of Mary Katrantzou has deeply to brand storytelling. Cartier’s Mansion on Fifth Avenue in New
brought sculptural, meaningful luxury Sands Shoppes Macao is the largest York is a masterclass in preserving herit-
objects to the forefront, resonating with network of interconnected malls in Macao age while elevating luxury. The restored
a new generation of collectors. with approximately 850 retail stores and Beaux-Arts building houses not just exqui-
Ralph Lauren has enhanced its retail a total of 2.2 million square feet of opulent site collections but rotating art exhibits,
and digital environments through refined retail space. A prime retail destination in exclusive salons and private event spaces,
storytelling and AI-powered customer Asia’s most exciting city, a key part of this turning every visit into a cultural moment.
insights, allowing the brand to reassert scheme is the Shoppes at Londoner, which In South Korea, Gentle Monster’s
its premium positioning while attracting charms its luxury clientele with a full Brit- Haus Dosan is a multi-brand, multi-sen-
younger consumers. ish heritage experience. The sheer scale of sory space featuring its eyewear,
each, along with an extraordinary selection cosmetics brand Tamburins and fash-
GLOBAL REACH, of world-renowned luxury fashion brands, ion label Nudake. Constantly changing
LOCAL RELEVANCE translates into an impressive retail destina- installations blur the line between
Luxury’s expansion is no longer about tion that attracts fashion enthusiasts and commerciality and creativity, making it
geographic footprint alone - it’s about collectors from around the world. a must-visit for design-savvy millennials
cultural fluency. In the Middle East, The Galleria on Al and Gen Z shoppers.
10 11
Chanel’s Market Street flagship in Maryah Island in Abu Dhabi integrates
12 13 Sydney is a masterclass in luxury local- luxury retail with art installations, wellness LEGACY MEETS THE FUTURE
isation. Blending Australian sandstone clinics and fine dining. Anchored by houses The evolution of luxury retail is not a linear
with Parisian interiors, it elevates the like Louis Vuitton, Cartier and Hermès, it journey - it is a symphony of reinvention.
in-store experience with salons dedi- embodies the modern-day luxury lifestyle Heritage brands are finding renewed
cated to high jewellery and watchmak- destination, offering curated experiences purpose through sustainability, story-
ing, bringing French savoir-faire to an for high-spending clientele. telling and tech; digital-first disruptors
antipodean audience. Meanwhile, with a vision of enhancing are adopting tactile, immersive physical
Tiffany & Co., now under LVMH, is Qatar’s developing retail ecology, the spaces. Whether it’s SKP-S’s sci-fi surre-
refreshing its brand globally. In Brisbane, Place Vendôme luxury mall was designed alism, Harrods’ aristocratic refinement, or
Australia, its new boutique reflects both to be a high-end lifestyle destination. In Mytheresa’s data-driven exclusivity, the
heritage and innovation with its bespoke line with the country’s goals of becoming new era of luxury retail celebrates both
salons and regional exclusives. a world-renowned centre for shopping, legacy and leap.
hospitality and entertainment, the As the world redefines what luxury
EMBRACING EMERGING TECH concept is set to further solidify its posi- means - experiential, conscious, inclusive
Technology in luxury retail is no longer tion as a leading choice for international and imaginative - only those brands that
an add-on - it’s a core brand expression. travellers and high-net-worth individuals remain agile, empathetic and visionary will
Swarovski, under Giovanna Engelbert’s as it passes its third anniversary. define the next generation of desirability.

JUNE/JULY 2025 RETAIL & LEISURE INTERNATIONAL 77