Page 72 - #200 June/July 2025

RLI Innovation in Technology Award

This award pays tribute to the rise of technology and the way it is being increasingly utilised in the retail
and leisure real estate industry. Businesses can nominate their most outstanding digital innovation
demonstrating how it was delivered, the difference it has made and its commercial success. The judges
will be looking for technical excellence in creating an outstanding product or service that has the
potential to revolutionise the industry creatively, innovatively and effectively whilst making a significant
positive impact. Each entry will need to describe strategic objectives, execution and results.

EL BOULEVARD
A new Digital Art experience will surprise any visitors to the
Boulevard Shopping Center, located in Vitoria-Gasteiz (Basque
Country, Spain). A digital totem of 154sq m, standing 14m high
and more than 25 million pixels of image quality, displays Digital
Art Contents that completely change the experience of visiting
the shopping centre that Trison Necsum has digitised. One of
the main attractions of the mall is the WOW 3D contents, which
will not go unnoticed and will enhance the Boulevard on social
networks. Featuring impressive digital art content that highlights
the digital architecture and an impressive waterfall that shocks
those present with its three-dimensional architecture. One of
the most surprising and creative moments features an amazing
dragon that will roar to the amazement of visitors to this unique
offering. In addition, the big screen offers exclusive shows where
a large giraffe, deer and artists, among others, will make the main
plaza a place to experience unique shows at each visit. This great
digital piece that the company Trison Necsum has executed for
Boulevard, joins a wide portfolio of spectacular projects that
designs with digital art and technology on five continents. Visitors
will be able to immortalise their visit to the mall with friends and
family in their innovative Photocall. The Boulevard is the perfect
place to create and share experiences - smile, click and share
unforgettable moments with the world from the heart of the mall!

RLI Visionary Leader

To commemorate the 20th anniversary of the Global
RLI Awards, we are proud to introduce a one-time,
prestigious accolade: the RLI Visionary Leader
award. This special honour celebrates an individual
whose remarkable journey, visionary leadership and
transformative impact have shaped the future of the
global retail and luxury sectors. We are delighted to
present this award to Patrick Chalhoub, Executive
Chairman of Chalhoub Group, in recognition of his
unwavering commitment to excellence, innovation and
purposeful growth. Alongside successfully running
several luxury brands in the Middle East, he is also
behind many home-grown luxury brands. His dedication
to elevating the customer experience, empowering
regional talent and championing sustainability has not
only redefined luxury retail in the Middle East but has
also inspired industry leaders across the world. Patrick’s
ability to merge tradition with forward-thinking
strategy, while fostering collaboration and resilience in
an ever-evolving landscape, exemplifies the spirit of this
milestone celebration.

72 RETAIL & LEISURE INTERNATIONAL JUNE/JULY 2025