Page 68 - #200 June/July 2025

RLI Most Immersive Attraction & Experience Magazine Ads Final.pdf 1 02/06/2025 16:19

Immersive attractions and experiences are emerging as a strength of the retail and leisure industry and
are key to invigorating shopping centres and destinations. In this category, judges were looking for an
attraction or experience that completely immerses the customer in a unique and innovative way.

VIRTUOCITY
Qatar stands on the brink of becoming a global
Esports hub, leveraging the soaring popularity
of video game tournaments worldwide. Leading
this transformation is VIRTUOCITY, the region’s
first dedicated digital gaming hub. This inno-
vative arena seamlessly blends the virtual and
real worlds to create an electrifying competitive
environment. Featuring full-motion racing simula-
tors, a versatile Esports arena and adventurous
Escape rooms, VIRTUOCITY offers a captivating
digital experience for both teens and adults. Its
array of interactive attractions pits player against
player and team against team, bringing cutting-
edge technology and innovation to the forefront.
As the premier venue for Esports tournaments,
VIRTUOCITY stands at the heart of this thrilling
transformation. More than just a premier enter-
tainment hub, it serves as an educational battle-
field where gamers can sharpen their skills and C
rise as future Esports champions or even Olym-
M
pians. In the heart of Qatar’s burgeoning Esports
Y
market, VIRTUOCITY stands as a beacon of inno-
vation and excellence. Despite being a relatively CM
new industry in the region, Esports is capturing MY
the imagination of the Qatari population. Schools
CY
have even begun to incorporate curriculums
CMY
designed to develop future Esports talent, paving
the way for remarkable growth and success. K
VIRTUOCITY is not just an eGaming Hub, it’s a
movement. By championing innovation, promot-
ing Esports as a legitimate career option and
nurturing young talent, VIRTUOCITY is driving
growth and ensuring business sustainability
within the gaming industry. With cutting-edge
infrastructure and the potential to host the Olym -
pic Esports Games in the future, VIRTUOCITY is
poised to become a world-class Esports centre
and academy.

68 RETAIL & LEISURE INTERNATIONAL JUNE/JULY 2025