Page 65 - #200 June/July 2025

RLI Emerging

Market Retailer

This award will be presented to an Emerging
Market Retailer that best represents the
essential retail qualities of entrepreneurship,
originality and flexibility.

Majid Al Futtaim Lifestyle
Majid Al Futtaim Lifestyle has undergone one of the most
significant turnarounds in regional retail history. Once a
struggling, loss-making business, it has emerged as a
multi-category powerhouse with a strong global brand
portfolio, market-leading stores and a high-growth
trajectory. At a time when divestment seemed like the
only option, the company has instead scaled fivefold
since 2010, secured long-term global partnerships and
expanded from a single fashion-focused business to a
five-pillar retail leader across fashion, home, beauty,
specialty retail and multi-brand concepts. Today, Majid
Al Futtaim Lifestyle operates over 100 stores and 27
digital platforms across the GCC. The company achieved
a remarkable year in 2024 with 26 per cent growth,
expanding its footprint in the GCC and positioning itself
as the partner of choice for brands seeking expansion
into the Middle East. With exclusive rights for iconic
names like lululemon, Abercrombie & Fitch, Hollister,
AllSaints, Psycho Bunny, Eleventy, Corneliani, LEGO,
Shiseido, CB2, Crate & Barrel, Poltrona Frau, Ceccotti
Collezioni and Alessi, Majid Al Futtaim Lifestyle are
setting the standard for global brands seeking to
connect meaningfully with regional audiences. They
pride themselves on having a deep understanding of the
region and its customers and they are heavily focused
on creating ‘Great Moments for Everyone, Everyday’
through providing unique experiences and personalised,
seamless journeys for their customers. Their impressive
and consistent growth is driven by culture, people,
customer centricity and deploying advance analytics,
AI and automation solutions. What they want to offer
their guests is a seamless offering across online, offline
and experiential retail along with a fully connected
customer journey across physical stores, e-commerce
and marketplaces.

Majid Al Futtaim is redefining lifestyle retail in the Middle East, bringing together some of
Majid Al Futt aim is r ede fining lif es tyle r e t ail i n the Middle E as t, bringing t og e ther some of
the world’s most iconic and disruptive brands across fashion, home, beauty and beyond.ond.
the w orld’ s mos t ic onic and disrup tiv e br ands acr oss f ashion, home, beauty and be y

majidalfuttaim.com
majidalfutt aim.c om