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Building on Success
Outlet Profile

Driven by a commitment to sustainable expansion and operational excellence,
NEINVER is rapidly growing its European outlet portfolio. From new developments
to asset enhancements across key markets, the company is shaping the future of
the outlet sector with its dynamic approach, customer-centric strategy and strong
partnerships with leading global brands. Here, RLI met up with Eduardo Ceballos,
Asset Management Director at NEINVER to discuss this growth in more detail.

1

Founded in 1969, NEINVER is a Spanish multinational company completion of the new food plaza at Castel Guelfo The Style Outlets
that has grown to become a pioneer in the European outlet in September, as part of a strategic refurbishment that transformed a
sector. They are specialists in the development, investment and former retail area into a dining hub with new brands and redesigned
management of retail properties in the outlet industry and remain communal spaces.
commited to enhancing the value of their assets. The expanded line-up includes Roadhouse Meatery, Billy Tacos,
Today they are the leading outlet operator in Spain and Poland I Love Poke and Alice Pizza, alongside existing restaurants Farinella
and have two proprietary brands: The Style Outlets and FACTORY. and Pastaria. Designed as a communal hub, the plaza encourages
In total they manage a high-quality portfolio of over 516,000sq m of visitors to relax, connect and extend their stay at the centre.
GLA, which is comprised of 17 outlet centres, four retail parks and “The refurbishment also upgraded the landscaping and shared
over 800 brands in the six European countries of France, Germany, areas across the site,” comments Ceballos. “Decorative trees, flowing
Italy, Poland, Spain and the Netherlands. shrubs and open resting zones emphasising the natural materials
With an outstanding track record accrued over their 50 years in and warm colours have created a welcoming environment, while a
the real estate business, their value proposition consists of integrated wooden platform with greenery and large clay pots at the entrance
and hands-on asset management across various operational spheres provide a striking focal point for the outlet.”
such as leasing, retail, property, facilities management and marketing. The site is situated just 20 minutes from Bologna and is within reach
As a family business founded in Spain by entrepreneur José María of the Romagna Riviera, Ferrara and Ravenna. Castel Guelfo The Style
Losantos, they continue to be guided by their founder’s values and Outlets spans more than 24,000sq m and hosts 110 stores, including
long-term vision, NEINVER’s unique strength from the very start. ASICS, Calvin Klein Jeans, Colmar, Tommy Hilfiger, Puma and Nike.
“Placing a strong emphasis on quality, comfort, design and Another example of their evolving portfolio was the refurbish-
experience, we continue to evolve, reinvent and invigorate our assets ment of Las Rozas The Style Outlets, which started earlier this year
for customers, retailers and communities,” says Eduardo Ceballos, and completed in October, offering a more contemporary, sustain-
Asset Management Director at NEINVER. able and customer-focused experience.
This has been highlighted this year in the enhancement and NEINVER has transformed one of Madrid’s most iconic retail

28 Retail & Leisure International November 2025