Page 29 - #203 November 2025

Building on Success 1&3. Alpes The
Outlet Profile Style Outlets,
Valserhône,
France 2. Las
Rozas The
Driven by a commitment to sustainable expansion and operational excellence, Style Outlets,
Madrid, Spain
NEINVER is rapidly growing its European outlet portfolio. From new developments 4. Castel
to asset enhancements across key markets, the company is shaping the future of Guelfo The
Style Outlets,
the outlet sector with its dynamic approach, customer-centric strategy and strong Bologna, Italy
partnerships with leading global brands. Here, RLI met up with Eduardo Ceballos,
Asset Management Director at NEINVER to discuss this growth in more detail.

2 3

“These
refurbishments
represent a
significant
step in our
broader
strategy to
modernise our
outlet portfolio
and deliver
spaces that
go beyond
shopping”

1 4

Founded in 1969, NEINVER is a Spanish multinational company completion of the new food plaza at Castel Guelfo The Style Outlets destinations, enhancing its design, visitor experience and environ- redesigned Alpes The Style Outlets project, a more sustainable and
that has grown to become a pioneer in the European outlet in September, as part of a strategic refurbishment that transformed a mental performance while remaining true to its pioneering spirit as integrated retail destination that is planned to launch in late 2027.
sector. They are specialists in the development, investment and former retail area into a dining hub with new brands and redesigned Spain’s first outlet centre when it opened in 1996. The idea behind this is that it will be a more attractive destination
management of retail properties in the outlet industry and remain communal spaces. The renovation has created a fresh, contemporary environment that reflects the company’s ambition to combine environmental
commited to enhancing the value of their assets. The expanded line-up includes Roadhouse Meatery, Billy Tacos, both inside and out. Lighter flooring, wood-finished ceilings and performance, architectural quality and a renewed visitor experience.
Today they are the leading outlet operator in Spain and Poland I Love Poke and Alice Pizza, alongside existing restaurants Farinella refined store frontages give the interiors a warm, premium look, The outlet destination will feature 20,400sq m of GLA with
and have two proprietary brands: The Style Outlets and FACTORY. and Pastaria. Designed as a communal hub, the plaza encourages while improved lighting enhances the overall ambiance. At the heart approximately 95 shops and restaurants, organised into the three
In total they manage a high-quality portfolio of over 516,000sq m of visitors to relax, connect and extend their stay at the centre. of the project is the transformation of the central plaza into an urban distinctive retail zones of sports & outdoors, fashion premium and
GLA, which is comprised of 17 outlet centres, four retail parks and “The refurbishment also upgraded the landscaping and shared greenhouse, featuring lush greenery that bring nature into the shop- denim & casual.
over 800 brands in the six European countries of France, Germany, areas across the site,” comments Ceballos. “Decorative trees, flowing ping journey and create a relaxing social space. Designed as a comprehensive shopping and leisure destination,
Italy, Poland, Spain and the Netherlands. shrubs and open resting zones emphasising the natural materials Sustainability has been a central focus of the project, with rain- the centre will offer a unique visitor experience. Its open-air, village
With an outstanding track record accrued over their 50 years in and warm colours have created a welcoming environment, while a water harvesting systems now used to irrigate the new green spaces, style architecture will blend naturally into the Alpine landscape,
the real estate business, their value proposition consists of integrated wooden platform with greenery and large clay pots at the entrance low-energy air curtains with heat pumps improving climate effi- with green spaces, panoramic terraces and year-round family events.
and hands-on asset management across various operational spheres provide a striking focal point for the outlet.” ciency at entrances and an upgraded building management system Dining areas and public spaces will provide an authentic outdoor
such as leasing, retail, property, facilities management and marketing. The site is situated just 20 minutes from Bologna and is within reach that optimises energy performance. Alpine atmosphere in a welcoming and fluid environment.
As a family business founded in Spain by entrepreneur José María of the Romagna Riviera, Ferrara and Ravenna. Castel Guelfo The Style “These refurbishments represent a significant step in our broader “Once open to the public, Alpes The Style Outlets will be a
Losantos, they continue to be guided by their founder’s values and Outlets spans more than 24,000sq m and hosts 110 stores, including strategy to modernise our outlet portfolio and deliver spaces that sustainable and welcoming retail and leisure destination, where
long-term vision, NEINVER’s unique strength from the very start. ASICS, Calvin Klein Jeans, Colmar, Tommy Hilfiger, Puma and Nike. go beyond shopping, becoming instead vibrant social hubs,” says architecture, environment and visitor experience come together in
“Placing a strong emphasis on quality, comfort, design and Another example of their evolving portfolio was the refurbish- Ceballos. “Guided by our placemaking principles, such as a strong harmony with its Alpine setting,” highlights Ceballos.
experience, we continue to evolve, reinvent and invigorate our assets ment of Las Rozas The Style Outlets, which started earlier this year sense of place, deep community ties, functional design and sustain- “Through ongoing refurbishments, renovations and selective
for customers, retailers and communities,” says Eduardo Ceballos, and completed in October, offering a more contemporary, sustain- ability, the project reimagines Las Rozas as a more connected and extensions, we’re strengthening our offer and increasing value for
Asset Management Director at NEINVER. able and customer-focused experience. engaging destination.” our brand partners, visitors, communities and investors.”
This has been highlighted this year in the enhancement and NEINVER has transformed one of Madrid’s most iconic retail Looking to the future, NEINVER has recently unveiled the www.neinver.com

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