Emirates has signed an agreement with Deezer, the global music streaming service to give the airline’s millions of passengers’ in-flight access to a wide selection of exclusive playlists. Deezer said its music editors have crafted more than 20 playlists to entertain passengers in the air which will be available on ice, Emirates’ inflight entertainment system.

It added that the playlists will appeal to a wide range of tastes and feature a mix of international artists. Deezer’s selections are easy to find, and are currently featured among the top five recommendations on ice for November.

Tarek Mounir, CEO – MENA and Turkey, Deezer, said: “It’s great to work closely with Emirates one of, if not the best airline in the world, to take our expertly-curated playlists to the skies. Music has the power to transport us and our curated music selection aims to get listeners to feel the thrill of discovery that comes from visiting a new destinations and new experiences.”

Patrick Brannelly, division VP customer experience, Emirates, added: “We welcome playlists by Deezer on ice. Movies and TV are super popular onboard, but a core of our customers love music. Emirates has supported the industry for many years by working with artists and record labels. Now we are pleased to be building relationships with music streaming services.”

Emirates recently scooped the World’s Best Inflight Entertainment award at the annual Skytrax World Airline Awards for the 15th year in a row. Deezer launched in the Middle East and North Africa in October 2018 with an exclusive long-term digital distribution agreement with Rotana, the Arab world’s largest record label. The streaming service is available across 22 countries in the region, including the UAE, Saudi Arabia, Egypt, and Morocco, as well as Turkey and 180 countries worldwide.