Located at 113 Prince Street in Soho, the location will mark the brand’s first-ever retail outpost outside of Brazil, and will feature the brand’s range of colorful, tropical-inspired apparel, as well as a variety of Brazilian-made jewelry, home accessories, and skincare products from other brands. Typically, Farm Rio’s offering of dresses, tops and jumpsuits fall into the accessible price range category, with t-shirts priced at $35 and dresses at $265.
The store’s interior, designed in partnership with Brazilian designer Marcelo Rosenbaum, features a sand-lined wooden deck, a functioning in-store flower and plant shop, and large fitting room pods decorated with colorful cotton crochet, stones and crystals.
Currently, Farm Rio operates over 70 stores in its home country, in addition to its new New York City location. In the future, Farm Rio reportedly plans to open further U.S. locations in Miami and Los Angeles.
The premiere U.S. store opening follows the brand’s U.S. e-commerce website launch in March of this year. Previously, Farm Rio items were available in the U.S. through retailers like Shopbop and Anthropologie.