Following its introduction at Milan Design Week in April, Flaer, a premium furniture brand from leading global developer Sobha Group, unveiled its wider collection at the Downtown Design expo which opened last week in Dubai.
Presented through four curated settings, the regional debut introduces the brand’s vision for cosmopolitan living ahead of its Dubai showroom opening.
Flaer draws inspiration from cultures and perspectives gathered across the world. Bringing these influences into dialogue, the brand creates furniture that reflects a life shaped by many places, yet entirely its own.
Its design philosophy, built on the creative direction from its Milan Design Studio, is rooted in balance, restraint and emotional resonance, giving rise to pieces that elevate the spaces they inhabit.
Building on more than five decades of Sobha Group’s expertise in interiors, bespoke furniture and fully integrated manufacturing, Flaer produces its collections within a dedicated hub in the UAE. Advanced Industry 4.0 manufacturing systems, European engineering standards and cutting-edge industrial technology give the brand complete control over every stage of production.
Designed in Italy and crafted in the UAE, Flaer is a contemporary furniture brand from the house of Sobha Furniture, conceived to create living spaces that reflect individuality and evolve with the rhythms of everyday life.
Offering a cosmopolitan perspective, the brand’s design language speaks to those who live between cultures, drawing on the creative and technical expertise of these two distinct design and production hubs, said a top official.
“Flaer began with a clear ambition: to create a design brand from Dubai that belongs on the global stage,” remarked Ravi Menon, Chairman of Sobha Group. “By bringing together Milan’s design culture and Sobha’s manufacturing expertise, we have the creative and technical foundations to realise that ambition. The result is a brand with its own identity, shaped by different cultures and uncompromising in its execution. Our debut at Downtown Design brings that vision to life, introducing the collection and way of living to the region for the first time,” he stated.
