Flotte is opening its first boutique in Paris. Direction Le Marais, at 117, rue Vieille-du-Temple (3rd arrondissement). This brand, founded by Lyly Wu and Mickaël Pan, has been reinterpreting traditional raincoats since 2020 with recycled fabrics and a bold, joyful and ultra-colorful style.
After testing the ephemeral format with pop-ups in Paris, this eco-responsible rainwear brand is jumping into retail with both feet . The young label, which wants to become the French reference in outerwear, is setting up its first showcase a stone’s throw from the Picasso museum.
Flotte is thus establishing itself in the busy rue Vieille-du-Temple, in place of the Karl Marc John brand. The 50 square meter space, designed to represent the colorful universe of the brand, will open in the coming months.
For three years, Flotte says it has reused more than a million and a half plastic bottles by transforming them into windproof jackets, trench coats and even down jackets. A complete wardrobe for women, men and children revisited by cutting-edge collaborations with the Paul & Joe and Emoi Emoi labels, where the pieces were stamped with a “it’s raining love” badge. Its flagship products: the short raincoat called “Passy” and the long version “Amelot”, respectively offered at 89 and 99 euros.