Trendy eyewear brand For Art’s Sake (FAS) has made its first foray into high street retail. Just three years old, the brand already has more than 550 stockists worldwide, including Harvey Nichols, Net-A-Porter, Yoox.com and Chinese retailer Lane Crawford.
In January, it opened a store in Covent Garden’s piazza followed by a second in Shanghai’s Xiantiandi shopping centre. Interiors for both, and for planned future stores, are by emerging London-based ALEKSA Studio.
Xiwen Zhang, creative director of London-based FAS, explains the thinking behind going into stand-alone retail: “We want a better customer experience, and so it’s important to have our own locations in cities around the world.”
