Belgian chocolatier Godiva has opened its first American cafe as it embarks on a global expansion strategy. Belgian chocolatier Godiva has opened its first American cafe as it embarks on a global expansion strategy.
The Godiva New York City store not only presents the newest store look, it serves as a launching pad for the brand to expand into new product categories, part of the brand’s larger global strategy in achieving a fivefold growth plan in the next six years. By the end of the year, 10 more cafes are slated to open in New York State, and the plan is to launch more than 400 locations in the Americas.
“This is a very pivotal time for Godiva as we transition to align with the ever-changing consumer behavior,” said Godiva Chocolatier CEO Annie Young-Scrivner. “We have an aggressive growth plan for the next six years, which includes expanding our footprint of 2000 cafes worldwide with a focus on growth in the Americas.”
