The latest brand to open a pop-up shop inside Knightsbridge, London luxury emporium Harrods is God’s True Cashmere, which has taken up residency for the next three months.
Bringing “the spirit of its Californian house to London”, it has unveiled a dedicated boutique pop-up in the giant department store for the first time as Harrods continues to attract a huge variety of pop-ups from both large and niche names.
It covers more than 40sq m and “has been designed as a sanctuary of warmth and well-being”. The space combines “rich textures and harmonious beige and grey colour palette, accentuated by the two God’s True Cashmere and God’s True Linen golden logos”. A walnut wall and a “welcoming” mid-century chair are intended to “enhance the atmosphere of calm, reflecting the gentle luxury of God’s True Cashmere products”.
The centre of the shop also features a wooden vitrine that the company said “invites guests to admire and understand better the brand’s holistic approach through a curated collection of gemstones – all of them being part of the ones used as snaps”.
As for the product offer, the store showcases a “carefully curated selection of signature garments – from the cashmere tartan shirts to solid ones, such as a green one as a tribute to the origin of the brand”. The curated selection also features God’s True Linen prominently, with a wide selection of shirts, T-shirts, pants and shorts, as well as statement pieces such as tartan shirt or the Linen Denim Jacket.
