The denim-focused, size-inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede has opened a 2,757sq ft store at Lenox Square Mall in Atlanta.
It’s the fourth brick-and-mortar location for Good American, which opened its first store in 2023 at Westfield Century City Mall in Los Angeles, followed by outposts at The Forum Shops at Caesar’s Palace in Las Vegas and Fashion Island in Newport Beach, California.
Founded online in 2016, Good American is best known for its size-inclusive denim (sizes 00 to 32 plus). It has since expanded its offerings to include apparel and swimwear.
Designed by New York-based architecture firm MG2, the Atlanta store has a warm and welcoming environment. It features custom-branded hangers with adjustable notches to accommodate merchandise of all sizes and size-inclusive fitting rooms.
“We are committed to challenging industry norms to bring you a collection that is 100 per cent inclusive, always,” the company says on its website. “Every piece in our collection is shown on three size ranges of models, to eliminate the friction around finding your perfect fit.”
