Fitness wear brand Gymshark has announced the launch of a pay later service in the UK, Sweden, Norway, Finland and Denmark. The company is now in a partnership with Klarna, a payments provider which will offer Gymshark the new payment option. The payment service will allow online shoppers to try on items at home before paying for the order.
Klarna UK commercial director Russ Carroll said: “Our partnership with Gymshark is a natural fit. We both share the same vision of giving shoppers more control over what they order and when they pay — ensuring they get the right fit and look for their workout needs.
“This is of the utmost importance, particularly considering that activewear now accounts for almost a quarter of all apparel sales globally according to the NDP group.”
He added: “We’re delighted to be partnering with Gymshark to further enhance their checkout experience in the UK and Nordics, with more markets to follow soon.”