Dick’s Sporting Goods is bringing its experiential retail concept to two new markets – including its first entry in the Golden State.
The retailer will open its first House of Sport location in California at The Valley (formerly Mission Valley Shopping Center) in San Diego. The store will occupy the 158,000sq ft historic former Macy’s building, making it one of the largest House of Sport locations.
“We are creating a modern, dynamic retail experience that pulses with energy and creativity, giving visitors compelling opportunities to connect and more reasons to visit, linger, eat and shop,” said Todd Majcher, Executive VP at Lowe, the real estate firm that purchased Mission Valley in July 2023 alongside Retail Capital Solutions. “Dick’s House of Sport will amplify that spirit with the wealth of delightful new experiences it will offer guests at the newly renamed Mission Valley shopping centre, which will now be called The Valley.”
Lowe and Real Capital Solutions are in the process of transforming the 1.1 million square feet retail centre into a “vibrant” lifestyle centre. House of Sport will join existing tenants including Target, Nordstrom Rack, Michael’s, Bloomingdale’s Outlet, 24-Hour Fitness and more.
