Trendy furniture firm Made is preparing to take on Ikea in its home country of Sweden.
Made, which only sells its products online, will open a showroom in Stockholm, next door to Ikea.
Customers can test sofas and beds before buying through its website.
It is part of a major overseas expansion by a retailer famous for its copper bedframes, velvet armchairs and brass lamps.
Philippe Chainieux, chief executive of Made, said: ‘The ambition is to bring high-end style at an affordable price to consumers.’
Made is based in London and employs more than 500 staff.
