Intermarché Castelsarrasin was seeking a change of image without losing its essence and local flavour, and it turned to fit-out specialists HMY Group. The idea behind the renovation was to offer better consumer experiences by incorporating a modern and innovative concept, without losing its core characteristics.
The best way to achieve this was to give a greater identity to traditional spaces and local customs, by creating a style that would differentiate it from its competitors.
In the fishmonger section, ironwork elements and special signage were introduced to divide the space and place the main focus on authenticity.
In the bakery, the biggest challenge was combining the cold furniture with the workshop. It required the furniture to be accurately distributed to overcome various architectural and technical difficulties.
HMY has a deep knowledge of consumers in the food category, which enabled it to assist Intermarché in making strategic decisions. It also advised the retailer on market trends and consumption habits in the sector, to get better results. If you want to know more about the project that HMY has developed for Intermarché Castelsarrasin, please click here to read the case study. Alternatively, if you have a project and want to find out more about HMY’s services, visit www.hmy-group.com
