A leader in sporting goods retail has officially announced the global launch of its new football specialist store format, as it continues to pursue a personalised and hyperlocal approach that matches the needs of consumers in its 42 markets round the world.
The kick-off for this new store format occurred in Athens, as INTERSPORT Greece opened its new 1,200sq m football store. Designed as an immersive experience and community hub for local football fans, the store includes features such as an indoor football field, an interactive video football-wall and a dedicated gaming area. This is in addition to a specialised selection of football equipment from a range of top global brands.
The roll-out of this new format is initially planned in Europe, with a target of launching 10 to 20 stores. Further openings are already planned for 2026.
INTERSPORT Football stores are part of INTERSPORT’s Category Specialist store format, one of five types that form the company’s diverse multi-format approach. The creation of this newest store type is another way for the brand to service the needs of its customers, alongside other pre-existing specialty stores, such as for Running and INTERSPORT Rent for Wintersports.
“We are extremely excited to officially launch this new specialist store format, reinforcing our status as a truly multi-category sports retailer,” said Stephan Schwarz, General Manager for Category Management at INTERSPORT International Corporation GmbH. “This represents our ongoing efforts to keep INTERSPORT at the core of local communities and the heart of sport.”
