European denim powerhouse JACK & JONES is making a decisive return to the UAE retail landscape with three new store openings across Dubai, Abu Dhabi, and Sharjah.
Operated directly by BESTSELLER, the global fashion group behind more than 20 brands, the expansion signals a renewed commitment to the region’s fast-evolving menswear market.
Leading this chapter on the ground is Daroon Hamdi, Country Retail Manager – JACK & JONES UAE, who is building the brand’s retail footprint and team from the ground up. In a conversation with RetailME, she shared how the brand is balancing global identity with local consumer insights, leveraging data-driven retail operations and laying the foundation for expansion across the GCC.
